Summarizing the Results of a

Project ()

http://www.chineseowl.idv.tw

3. State the main results of the
project.


Analysis results of this project can be used as a
model for selecting the most qualified
outsourcing company. Adopting the AHP-based
assessment criteria can enable hospitals to
generate revenues and save on equipment
investment, peripheral consumptive materials,
personnel costs and utilities. Decision making
based on the AHP criteria can provide a
valuable reference for public hospitals that seek
outsourcing partners.

According to our results, the proposed
CRM-based approach can identify how the
medical services anticipated by families of
critically ill patients differ from actual ones
provided by regional hospitals, with the
objective of ultimately reducing this
discrepancy and patient transferal rate to
larger medical centers.


According to our results, the proposed prediction model can be
adopted to design and implement precautionary measures towards
customer turnover rates in related fields. In addition to providing the
medical sector with more accurate guidelines on patient retention
and marketing planning, the proposed model can greatly facilitate
hospitals in providing high quality and flexible health care services
that will ultimately their public image with markedly improved
relations with patients. Additionally, besides identifying the major
factors underlying customer turnover rate, the proposed model can
offer feasible strategies to cope with this dilemma and achieve
management goals. Moreover, the proposed model can contribute
to efforts to maintain customers in the highly competitive medical
market sector as well as provide a valuable reference for healthcare
managers in enhancing customer relations.
4. Describe the main contribution
of the project to a particular
field or sector.


In addition to enabling Department of
Health authorities to understand the full
implications of outsourcing, the AHP-
based assessment criteria can help public
hospitals to understand the nature of
problems that arise during outsourcing
when constructing a deluxe health
examination center.


While providing regional hospital administrators
with an effective means of determining the
anticipated services of critically ill patients and
their families, the proposed approach can
highlight the importance of medical quality in
emergency care, eventually increasing hospital
revenues and establishing high quality
emergency medical centers among regional
hospitals in Taiwan.


Importantly, the customer retention
strategy can reduce the operational costs
of hospitals capital and increase the
number of overall patients. Increasing the
number of overall patients would not
increase subsidized revenues from the
National Health Insurance scheme, but
also increase their competitive edge in the
intensely competitive medical sector.
:
Our recent project developed a novel 4P-based marketing strategy
for the local cosmetics sector within Taiwans biotech industry by
considering consumer needs under the principles of product, price,
promotion and place. This strategy can enable managers in the
cosmetics sector to more thoroughly understand consumer
preferences not only by learning how to identify and target potential
customers efficiently, but also by establishing a retention strategy to
maintain loyal customers and attract new ones. A questionnaire
was submitted to cosmetic manufacturers on the most appropriate
marketing method, followed by factor analysis of those results
associated with such an approach that adopts 4P principles.
According to our results, adopting this 4P-based marketing strategy
can enable local cosmetic manufacturers to increase their market
share in related products and services.
:(cont)
The proposed strategy can also provide a more objective outcome
for members when making related decisions than conventional
approaches can, thus accelerating the marketing process. In
addition to demonstrating the feasibility of using the 4P marketing
strategy in order to increase consumer satisfaction, Additionally, the
proposed strategy can provide cosmetic manufacturers with
valuable information for using in a customer database so that future
sales marketing strategies can reach their target audience. In
addition to encouraging product innovation, the 4P-based marketing
strategy can provide Taiwans biotech industry with clear guidelines
on how to equip management in the local cosmetics sector with
appropriate and efficient marketing policies that will ultimately
decrease operating costs and enhance competitiveness. Moreover,
the proposed method can reveal how the biotechnology industry
incorporates 4P concepts, thus clarifying the behavioral patterns of
cosmetics customers.

Further details can be found at
http://www.chineseowl.idv.tw