Professional Documents
Culture Documents
7 Eleven
7 Eleven
7 Eleven
Agenda
Mission
Fun Facts
Competitive Strategies
Information System
Distribution System
Risks Involved
Mission
At7Eleven,
Fun Facts
July 11th(7/11) is the official birthday of the 7Eleven convenience store chain.
The company celebrates its 88thbirthday this year
Industry Firsts:
Competitive Strategy
Market
concentration Strategy
50-60
High
Brand
Awareness
Franchise
Services
Advertising
Effectively
Chilled temperature
Warm temperature
Frozen items
Room temperature
Utility bills
Electricity bill
Gas
Insurance
Telephone
ATM
Photocopy
Tickets sale
Core Strengths
Information System
Distribution System
Information System
Information System
Hardware systems
Scan Terminal
POS register Real time data on Sales, Computer, data analyzed for
company, district and store
Store Computer Connected the GOT, Scanner Terminal and POS through
ISDN with DCs and Headquarters, helped deducing trend of Sales and
Customers
Sales data gather every night at 11pm-> processed -> ready for
analysis next day morning
Greater visibility
Tracking inventory
Distribution System
Order placed in store -> Supplier gets notified -> depending upon the
order -> Produce & Ship
Distribution System
2006
70 Vehicles
9 Vehicles
158 DCs
No Inventory
7 Eleven in US
Challenges faced
Wholesalers
Thank You