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Oracle Data Warehouse Strategic Update

Ray Roccaforte

Oracle World 2010

Oracle Data Warehouse

Strategic Update
Ray Roccaforte
Vice President, Data Warehouse and Analytic Technology

The following is intended to outline our general

product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracles
products remains at the sole discretion of Oracle.

Four Pillars of Oracles DW Strategy

Oracle as a Systems Provider: Database Machine

Maximum Leverage of Massive Hardware Capabilities
Embedded Analytics
Oracle as a DW Solutions Provider:
Exadata Intelligent Warehouse for Industries

Four Pillars of Oracles DW Strategy

Oracle as a Systems Provider: Database Machine
Maximum Leverage of Massive Hardware Capabilities
Embedded Analytics
Oracle as a DW Solutions Provider:
Exadata Intelligent Warehouse for Industries

Sun Oracle Database Machine

Database Machine eliminates the complexity
of deploying database systems
Balanced configuration
Extreme performance and integrated analytics out of the box

Deploys in days rather than months

Pre-built, tested, standard, supportable configuration
Includes Hardware Installation & Site Planning
Software Configuration

Exadata Hardware Architecture

Scaleable Grid of industry standard servers for Compute and
Storage
Database Grid
8 compute servers
(1U)

Storage Grid
14 storage servers (2U)
100 TB High Speed disk,
or
336 TB High Capacity disk

InfiniBand Network
Redundant 40Gb/s switches
Unified server & storage net

2010 Oracle Corporation

5 TB PCI Flash
Data mirrored across
storage servers

New Exadata X2-8

Full Rack Database Machine for large deployments
Consolidation, or Large OLTP and DW workloads
Complements existing X2-2
2

8-socket Intel EX servers (Sun Fire X4800)

Doubles Database CPU cores to 128
Quadruples Database Memory to 2TB
Oracle Solaris or Oracle Enterprise Linux

10GB Ethernet connectivity to Data Center

Same 14 storage servers, and InfiniBand Network

New Intel 6-core CPUs in Storage Servers

2010 Oracle Corporation

Four Pillars of Oracles DW Strategy

Oracle as a Systems Provider: Database Machine
Maximum Leverage of Massive Hardware Capabilities
Embedded Analytics
Oracle as a DW Solutions Provider:
Exadata Intelligent Warehouse for Industries

Exadata Hybrid Columnar Compression

Data is grouped by column
and then compressed
Query Mode for data
warehousing
Optimized for speed

10X compression typical

Scans improve proportionally

Archival Mode for

infrequently accessed data
Optimized to reduce space
15X compression is typical
Up to 50X for some data

10

10

Sun Oracle Database Machine:

Faster raw scans
Sun Oracle Database Machine provides semiconductor
cache hierarchy
Database DRAM Cache
400GB raw capacity up to 4TB user data
100 GB/sec

Exadata Smart Flash Cache

5TB raw capacity up to 50TB user data
50 GB/sec

Exadata disks
100TB raw disk capacity
21 GB/sec

11

In-Memory Parallel Execution

Parallel query processing across tables which are

cached in memory
How it works:
Oracle determines appropriate tables for caching
Tables are distributed across the buffer cache in all nodes
During queries, each node reads its local portion of the table
Full parallel bandwidth accessing data in memory
Not every database objects in a query must be in memory to
leverage in-memory access

12

12

Exadata Flash Cache

Frequently
Used Data

Infrequently
Used Data

Exadata has 5 TB of Flash: 56 Flash Cards avoid disk controller bottlenecks

Automatically caches frequently-accessed hot data in flash storage
Intelligently manages Flash: Gives speed of Flash at cost of disk
Exadata Flash Cache achieves: Over 1 million IO/sec from SQL (8K), Submillisecond response times with 50 GB/sec query throughput

Scanning from Disk: Exadata Smart Scan

Exadata storage servers implement data
intensive processing in storage

Row filtering based on where predicate

Column filtering
Join filtering
Incremental backup filtering
Scans on Hybrid Columnar Compressed data
Scans on encrypted data
Data Mining model scoring

10x reduction in data sent to DB servers

is common
No application changes needed

14

Processing is automatic and transparent

Even if cell or disk fails during a query

14

Four Pillars of Oracles DW Strategy

Oracle as a Systems Provider: Database Machine
Maximum Leverage of Massive Hardware Capabilities
Embedded Analytics
Oracle as a DW Solutions Provider:
Exadata Intelligent Warehouse for Industries

Oracle In-Database Analytics

Oracle In-Database Analytics
Analytics evaluated close to the data
Integrated
Secure

Oracle OLAP: Analyze & Summarize

Smarter, Faster BI
Improved Developer
Productivity
Embedded and
Integrated

Oracle Data Mining: Uncover & Predict

Advanced Predictive
Analytics
Advanced Algorithms
Embedded and
Integrated

In-Database Data Mining

Exadata Smart Scan
Model scoring
performed
in the Exadata
Storage Server
Dramatic (2-5X)
performance
improvements
SELECT cust_id from customers
WHERE region = US
AND prediction_probability(churnmod, Y, using *) > 0.8;

Exadata Integration with SAS

Score SAS Models in Exadata
Import SAS models (via PMML) to
Oracle Data Mining

Logistic and Multiple Regression

models available today

High-performance scoring in
Exadata
Score directly against database tables
Model scoring is executed in storage
tier using native Oracle DM capabilities

Oracle OLAP
Rapid Development of rich dimensional analytics
Enhances the analytic content of Business intelligence application
Excellent query performance for ad-hoc / unpredictable query
Fast, incremental updates of data sets

Embedded in the Oracle database instance and storage.

Safe, secure and manageable

Benefits from and enhances Exadata architecture

Automatically gets full benefit of Database Machine Flash Cache
OLAP query I/O tends to be high volume, random reads

Oracle OLAP 11g

Rich Calculations Delivered to SQL-Based BI Tools

OLAP MDX driver from Simba for MS Excel

Excel 2003
Excel 2010
Excel MDX Query

MDX Parser
MDX Provider Engine
SQL Generator
SQL Query of Cube

2009 Oracle Corporation

MDX Provider for

Oracle OLAP

Four Pillars of Oracles DW Strategy

Oracle as a Systems Provider: Database Machine
Maximum Leverage of Massive Hardware Capabilities
Embedded Analytics
Oracle as a DW Solutions Provider:
Exadata Intelligent Warehouse for Industries

Exadata Intelligent Warehouse for Industries

A Complete Data Warehouse Solution for Industries
Intelligence
Industry-specific data models
Packaged advanced analytics

... with Extreme Performance

Improve query performance 10-100x
with Exadata

at a Lower Cost
Simplify your infrastructure

for Fast Results

Jumpstart development - deliver
value quickly
Automatically exploit Oracle
performance and analytic capabilities

Exadata Intelligent Warehouse Solution for Industries

Packaged Experience and Technology

Business Insight

Leverage
Leverage enterprise-wide
enterprise-wide data
data model
model for
for
industries
industries
Gain
Gain insights
insights using
using prepackaged
prepackaged
advanced
advanced analytics
analytics

Extreme
Performance

Improve
Improve query
query performance
performance 10
10 -100x
-100x
Grow
Grow solution
solution to
to virtually
virtually any
any scale
scale

Fast
Time-to-Value

Jumpstart
Jumpstart development
development and
and deliver
deliver value
value
quickly
quickly
Lower
Lower risks
risks

Exadata Intelligent Warehouse for Retail

Packaged Experience and Technology

Business
Insight

Extreme
Performance

Fast Results

Leverage
Leverage enterprise
enterprise data
data model
model for
for
retail
retail
Gain
Gain insights
insights using
using prepackaged
prepackaged
advanced
advanced analytics
analytics
Improve
Improve query
query performance
performance
10
10 -100x
-100x
Grow
Grow solution
solution to
to virtually
virtually any
any scale
scale
Jumpstart
Jumpstart development
development and
and deliver
deliver
value
value quickly
quickly
Lower
Lower risks
risks

Copyright 2010, Oracle and / or its affiliates. All rights reserved.

Challenges Were Hearing from Retailers

Reduce
Stock-outs
Improve Margins
With Localized
Assortments
Increase
Share of Wallet
Improve
In-store
Execution

Forecast demand and inventory levels for better

in-stock positions
Apply business intelligence behind every
planning decision
Differentiate store assortments by customer
profile of store locations
Unlock trends hidden in transaction data
Provide the right products all the time
Determine customer segments
Perform Market Basket analysis
Target promotions to enhance loyalty
Track key metrics for efficient store management
Optimize store staffing levels
Monitor shelf availability

Exadata Intelligent Warehouse for Retail

Consolidated View of the Entire Business

Sell Side
POS
Order Mgmt
Workforce
Scheduling

Buy Side

Oracle Retail
Data Model

Inside
HR
Finance
Sales Forecasting

PO Mgmt
Warehouse
Pricing
Costing

Outside
Partners
Suppliers
Distributors

1200+ Industry-specific
Measures & KPIs

Interactive Dashboards and Reports

Empowering End Users
Example Analytics: Retail

Anticipate out-of-stock using

statistical forecasts

Analyze comparative store

performance over time

Understand effectiveness of promotions by store

Copyright 2010, Oracle and / or its affiliates. All rights reserved.

Analyze store traffic and shopper

conversion rates by time of day

Associate products using a market

basket analysis

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Exadata Intelligent Warehouse for Communications

Same idea, but specific to Communications industry

Interactive Dashboards and Reports

Empowering End Users
Example Analyses: Communications

Identify customers that are likely to

churn

Compare billed and actual CDRs to identify

billing errors

Copyright 2010, Oracle and / or its affiliates. All rights reserved.

Monitor dropped call rate over time to

detect failing network elements

Analyze sales growth over time by

product and organization

31

Exadata Intelligent Warehouse

Packaged Experience and Technology

Business
Insight

Extreme
Performance

Fast Results

Leverage
Leverage enterprise
enterprise data
data model
model for
for
Industries
Industries
Gain
Gain insights
insights using
using prepackaged
prepackaged
advanced
advanced analytics
analytics
Improve query performance
10 -100x
Grow solution to virtually any scale
Jumpstart
Jumpstart development
development and
and deliver
deliver
value
value quickly
quickly
Lower
Lower risks
risks

Copyright 2010, Oracle and / or its affiliates. All rights reserved.

Exadata Intelligent Warehouse

Packaged Experience and Technology

Business
Insight

Extreme
Performance

Fast Results

Leverage
Leverage enterprise
enterprise data
data model
model for
for
Industries
Industries
Gain
Gain insights
insights using
using prepackaged
prepackaged
advanced
advanced analytics
analytics
Improve
Improve query
query performance
performance
10
10 -100x
-100x
Grow
Grow solution
solution to
to virtually
virtually any
any scale
scale
Jumpstart development and deliver
value quickly
Lower risks

Copyright 2010, Oracle and / or its affiliates. All rights reserved.

Custom Solutions
Key Implementation Tasks

Challenges:
Design a data model that satisfies existing and future requirements
Employ a diverse skill set
Integrate, implement, administer and tune disparate technologies

Exadata Intelligent Warehouse

Best Practice Implementation

Complete. Fast Results. Lower Risk.

Benefits:
Utilize an enterprise data model for retail
Leverage your existing Oracle expertise
Implemented using Oracle data warehousing best practices

Fast Results
Retail Performance Metrics and Insight out of the box
Build from Scratch with
Best of Breed Approach

Oracle Exadata
Intelligent Warehouse

Training & Roll-out

Define Metrics & Dashboards

Data Integration

Training & Roll-out

Training & Roll-out

Analysis and Design

Define Metrics & Dashboards

Data Integration

Analysis and Design

Sizing and Configuration

Sizing and Configuration
months or years

weeks or months

Speed to Value, Simplified Deployment with predictable cost

Exadata Intelligent Warehouse Solution for Industries

Packaged Experience and Technology

Business Insight

Extreme Performance

Fast Time-to-Value

Summary: Oracles DW Strategy

Oracle as a Systems Provider: Database Machine

Maximum Leverage of Massive Hardware Capabilities
Embedded Analytics
Oracle as a DW Solutions Provider:
Exadata Intelligent Warehouse for Industries