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BUS 330 Entire

Course+Quizzes

This Tutorial includes Weekly Quizzes, you can check quizzes detail
s individually on our website
BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 1 Journal Learning Reflection
BUS 330 Week 1 Quiz
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 2 Quiz
BUS 330 Entire Course

This Tutorial does not contain Any Quizzes

BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 1 DQ 1 Role of

Marketing
Function
the
FOR MORE
CLASSES VISIT
Role of the Marketing Function. What is the role of the marketin

g function in business?
In 200 to 250 words, explain the role of the marketing function. W
hat are some activities of the marketing department? Explain how t
he marketing function determines customer value. Respond to at l
east two of your classmates posts.
Guided Response:
BUS 330 Week 1 DQ 2 Product

s FOR
and
MOREServices
CLASSES VISIT
DQ 2 Products and Services. It can be harder to sell an intangibl

e service than a tangible product. After reading Chapter 3 of the te
xt, pick one of the cells in Table 3.4: Service Classifications and na
me a service offered in that classfor example, business remodeli
ng service under consulting and operations. In 200 to 250 words, d
escribe a service in your chosen category in terms of the four ways
a service is different from a productits intangibility, inseparabilit
y, variability, and perishability. Propose a solution for sale that coul
d be used as a point of competitive differentiation in a marketing c
ampaign.
BUS 330 Week 1 Journal Learn

ing
Reflection
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CLASSES VISIT
Think for a moment about the last product you purchased. What w
as the product?
What is the brand name of the product? How would you describe t
he customer for this product?
What is the products closest brand competitor? Explain why you c
hose this brand rather than the competitors brand.
How did the marketing for the product influence your purchase?
BUS 330 Week 1 Quiz

Question 1.

Cycle
Life
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CLASSES VISIT
Product Life Cycle. By having an understanding of the product lif

e cycle, businesspeople can make savvy marketing choices. What is
a popular item today that youve seen go through the product life c
ycle? Explain the characteristics for each phase of the products life
cycle. How can each phase of the life cycle impact the products br
and? You must use the text and at least one additional scholarly so
urce.

Categories (Ash)
Usage
Product Usage Categories. Visit Minimus.biz (Follow the link locat

ed in required resources), a company specializing in individually-siz
ed products. Review the different product categories along the left
navigation panel of the home page. How might these items be com
bined to create a usage group like a convention survival package
or campers kit? Explain the reason for your choice.
BUS 330 Week 2 Journal Learn

ing
Reflection
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CLASSES VISIT
How would you apply the four ps to a service? Choose a service yo

u use. What is the service?
What is the name of the business that delivers the service? Describ
e the role of the four ps in the companys marketing for that servic
e.
BUS 330 Week 2 Quiz

Question 1.
Retailers fill a market niche somewhere between low cost/low servi

ce and high cost/high service. Which of the following examples occ
upies the highest service/highest cost market niche?
Question 2.
What advantage does use of RFID tags bring to the logistics functio
n of companies that adopt this technology?
BUS 330 Week 3 DQ 1 Custom

er
Relationship
Management
FOR
MORE CLASSES VISIT
Customer Relationship Management. Choose a water park or ot

her vacation destination. Create a hypothetical marketing campaig
n that uses what youve learned about the CRM approach. Describe
how you might apply insights about developing long-lasting relatio
nships with customers to retain or reactivate past visitors. You mus
t use the text and at least one additional scholarly source.
Guided Response:
BUS 330 Week 3 DQ 2 Demogr

aphics
andVISIT
Trends
FOR MORE CLASSES
Demographics and Trends. Appraise the three trends described

by American Demographics as America the Crowded, The Mighty M
ature Market, and The Consumer Kaleidoscope. Explain how these
trends overlap. Select a trend and describe how it has contributed
to more than one of these population changes. You must use the t
ext and at least one additional scholarly source
BUS 330 Week 3 Quiz

Question 1.
Which of the following is NOT one of the nine criteria for effective s
egmentation of markets?
Question 2.
Which of the following answers is the BEST example of trigger mar

keting?
Question 3.
BUS 330 Week 3 Written

Assignment

Written Assignment. The dramatic population growth underway i

n China and India is currently dominated by the young. Trends tow
ard western-style consumption are underway in both nations. Give
n the emphasis on the youth market in the US over the last 60 year
s (ever since the baby boom), what can you predict for marketers i
n these newly youth-oriented consumer economies, as they follow
the same path?
BUS 330 Week 4 DQ 1 Functi

ons
of CLASSES
Marketing
Managemen
FOR MORE
VISIT
t
Functions of Marketing Management. Assume you are the Mark

eting Manager for Target or another brand. How would you apply t
he four functions of the marketing management process in your ro
le? In your answer, identify how a marketing manager might realiz
e when it is time to focus on one function or another. You must us
e the text and at least one additional scholarly source.
BUS 330 Week 4 DQ 1 Functi

ons
of CLASSES
Marketing
Managemen
FOR MORE
VISIT
t
Functions of Marketing Management. Assume you are the Mark

eting Manager for Target or another brand. How would you apply t
he four functions of the marketing management process in your ro
le? In your answer, identify how a marketing manager might realiz
e when it is time to focus on one function or another. You must us
e the text and at least one additional scholarly source.
BUS 330 Week 4 Quiz

Question 1.
What strategic similarity exists between the Question Marks of the

BCG Matrix and the Diversification strategy in Ansoffs Matrix?
Question 2.
Why is planning important to the business function of marketing m

anagement?
BUS 330 Week 5 DQ 1 Corporat

e
Social
Responsibility
FOR
MORE CLASSES VISIT
Corporate Social Responsibility. The BP and Toyota cases concer

n companies that acted in ways that would clearly cause harm to t
he public and/or the planet. To do so, individuals at many levels pl
ayed a part. If you worked in the marketing department of BP or T
oyota, explain your departments responsibility related to these iss
ues. You must use the text and at least one additional scholarly so
urce.
BUS 330 Week 5 DQ 2 Marketi

ng
and Children
FOREthics
MORE CLASSES VISIT
Marketing Ethics and Children

Describe ethical considerations with regard to marketing to childre
n. When the marketers pitch includes a cause component, such as
a breakfast cereal that promises to provide breakfasts to undernou
rished school children, explain whether this is ethical or unethical
marketing. You must use the text and at least one additional schol
arly source.
BUS 330 Week 5 Final Paper (

Marketing
FOR MORE CLASSESManagers
VISIT
Focus of the Final Paper

The Final Paper should demonstrate understanding of the reading
assignments as well as the implications of new knowledge. The eig
ht- to ten-page paper should integrate readings and class discussio
ns into work and life experience. It may include explanation and ex
amples from previous experience as well as implications for future
application.
BUS 330 Week 5 Quiz

Question 1.
Which of the following lists was presented in Chapter 10 as a possi

ble organizational structure for advertising agencies?
Question 2.
Which answer conveys an obligation of employees toward their em

ployers discussed in Chapter 10?
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BUS 330 Entire

FOR MORE CLASSES VISIT

BUS 330 Entire Course

FOR MORE CLASSES VISIT

This Tutorial does not contain Any Quizzes

BUS 330 Week 1 DQ 1 Role of

Role of the Marketing Function. What is the role of the marketin

BUS 330 Week 1 DQ 2 Product

DQ 2 Products and Services. It can be harder to sell an intangibl

BUS 330 Week 1 Journal Learn

BUS 330 Week 1 Quiz

FOR MORE CLASSES VISIT

BUS 330 Week 2 DQ 1 Product

Product Life Cycle. By having an understanding of the product lif

BUS 330 Week 2 DQ 2 Product

Product Usage Categories. Visit Minimus.biz (Follow the link locat

BUS 330 Week 2 Journal Learn

How would you apply the four ps to a service? Choose a service yo

BUS 330 Week 2 Quiz

FOR MORE CLASSES VISIT

Retailers fill a market niche somewhere between low cost/low servi

BUS 330 Week 3 DQ 1 Custom

Customer Relationship Management. Choose a water park or ot

BUS 330 Week 3 DQ 2 Demogr

Demographics and Trends. Appraise the three trends described

BUS 330 Week 3 Quiz

FOR MORE CLASSES VISIT

Which of the following answers is the BEST example of trigger mar

BUS 330 Week 3 Written

FOR MORE CLASSES VISIT

Written Assignment. The dramatic population growth underway i

BUS 330 Week 4 DQ 1 Functi

Functions of Marketing Management. Assume you are the Mark

BUS 330 Week 4 DQ 1 Functi

Functions of Marketing Management. Assume you are the Mark

BUS 330 Week 4 Quiz

FOR MORE CLASSES VISIT

What strategic similarity exists between the Question Marks of the

Why is planning important to the business function of marketing m

BUS 330 Week 5 DQ 1 Corporat

Corporate Social Responsibility. The BP and Toyota cases concer

BUS 330 Week 5 DQ 2 Marketi

Marketing Ethics and Children

BUS 330 Week 5 Final Paper (

Focus of the Final Paper

BUS 330 Week 5 Quiz

FOR MORE CLASSES VISIT

Which of the following lists was presented in Chapter 10 as a possi

Which answer conveys an obligation of employees toward their em

BUS 330 EXPERT professional

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