Presented

to:-
SIR SOHAIL
ISLAM

Group no 5
Presented
Group NO 5
by:-
ADNAN ASLAM 09217021
WAQAS IMTIAZ 09210017
ADNAN AKHTAR 09210018

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 COCA COLA
• DEDICATED TO:
Our Dearest, most respectful
Parents and
Teachers

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All the praises are for “ALMIGHTY ALLAH” whose
uniqueness, oneness and wholeness are absolute.
Who gave me enough courage, knowledge and
ability to accomplish this report?
All respects are for His “Holy Prophet Hazrat
Muhammad”
Who enabled us to recognize oneness of our
Creator?
My Parents who’s rising gave me a compassionate
heart.
We so pay my gratitude to “SIR. SOHAIL ISLAM”
whose cooperation on every step of this demanding
task is highly appreciable. Without his cooperation it
was not possible to complete this task.
Introduction of Coca-cola
Founded in 1886, the coca-cola company
is the world’s leading manufacturer,
marketer, and distributor of nonalcoholic
beverage concentrates and syrups.
The company’s corporate headquarters
are in Atlanta, with local operations in
over 200 countries around the world.

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Brief History Of Coca-cola
On May 8, 1886, Atlanta druggist Dr.
John Styth Pemberton invented "Coca-
Cola" syrup using: -
• Melted sugar
• Water and
• Some other ingredients (Specifically
coca
leaf and the Kola nut ).
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Brief History Of Coca-cola
Frank M. Robinson, Pemberton's
bookkeeper, was the person who suggested
the name "Coca-Cola" .
First sold for 5¢ a glass at a soda
fountain in Jacob's Pharmacy in Atlanta by
Willis Venable.
The first year's gross sales were $50 and
advertising costs were $73.96.
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Brief History Of Coca-cola
In 1891, Asa Griggs Candler acquires
complete ownership of the Coca-Cola
business for $2,300.
In 1898, the Company entered the
markets of Canada and Mexico.
In 1906, Cuba and Panama became the
first two countries outside the U.S. to
bottle Coca-Cola.

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Brief History Of Coca-cola
In 1919, the Coca-Cola
Company was sold for $25
million to Atlanta banker
Ernest Woodruff and a group
of investors.
In 1920, the Coca-Cola
Company established a
manufacturing operation in
France, U.S.
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Brief History Of Coca-cola
In March 1923, "Coca-
Cola" was sold in a 6
bottle carton for the first
time the Coca-Cola.
In 1929, 64 bottling operations were
located in 28 countries, spreading
refreshment worldwide.
In 1941, the trademark "Coke” first
received equal prominence in advertising
with "Coca-Cola."
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Brief History Of Coca-cola
In 1942, "It's the Real Thing" was first
used in Coke advertising.
In 1955, the 10-, 12- and 26-ounce king-
size and family-size bottles were
introduced with immediate success.
In 1960, Metal cans were introduced
first time which are now available in the
market.
In 1982, the Coca-Cola Company
introduced diet Coke to U.S.
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Brief History Of Coca-cola
In April 1985,a new taste Cherry Coke
was introduced.
In 1986,the year of the Company’s
100th anniversary, two large U.S. bottlers
combined to form Coca-Cola Enterprises.
In 1988, an independent worldwide
survey confirmed that Coca-Cola was the
best known, most admired trademark in the
world.
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Brief History Of Coca-cola
In 1996, Atlanta, Georgia. And the
Cisneros Bottling Company, the largest
soft-drink bottler in Venezuela, switched
from Pepsi to Coca-Cola.
The Coca-Cola Company began
operating in Pakistan in 1953.

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 Mission Statement

To have a strong dominant and

profitable business in Pakistan.

SHARED VALUES
We value and respect our employees
We communicate openly
We have integrity
We are committed to winning

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 Vision
“To create value for our share holders.”
Building preference & market
leadership for our brands
Achieve quality excellence and serve
our customers with quality products
Maximizing profits
Developing People
Optimum utilization
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 Values
Respect and trust as the framework of all our
relationships
Flexibility for our clients, partners and staff
Innovation in the products, processes, and
services we offer
Focus on results, without neglecting the
quality of the process
Doing the right thing
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Quality System of Coca-cola
Coca-Cola® means
quality.
Keeping OUR
promise to our
Customers &
Consumers.
Keeping OUR
Promise to the
WORLD.
 
Our Beliefs and Diversity
Vibrant network of people in 200
countries.
Putting citizenship into action.
Our actions as local citizens.
Every day to refresh the marketplace.
Enrich the workplace.
Protect the environment .
Strengthen our communities.
 Culture of Coca-Cola
Company
Our Employees are our asset
Motivating Employees
Bonuses for Employees
Special discount for Employees
Work in shifts 8 p.m. to 4 p.m. (all
departments other then technical
departments),4 p.m. to 12 p.m.
(Technical department).
Culture of Coca-Cola
Company
New employees are placed with old
ones to learn work and the values
prevalent in the company
Two cups tea are free
The company working environment
is really a good blend of Asian and
western values
Coca-cola is providing smart wages
to its employees.
 Culture of Coca-Cola
Company
Supervisor26 leaves p.a
Below supervisor13 leaves p.a
• Medical facilities are of prime importance
in any organization
Business Principles of Coca-cola
Company
The Symbol Of Quality
Customer & Consumer Satisfaction
A Responsible Citizen Of The World
 Brands of Coca-cola

There are 323 brands of coca-cola. Out of

which there are 7 brands of coke in
Pakistan.
Two brands “Lemon” and “Strawberry”
are recently introduced products of Coca-
cola in Pakistan
Brands of Coca-cola in Pakistan
Coca-cola
Created in Atlanta,
Georgia by Dr. John S.
Pemberton.
Coca-Cola was registered
as a trademark in 1887 and
by 1895 Coca-Cola was
being sold in every state
and territory in the United
States.
Brands of Coca-cola in Pakistan
Diet Coke / Coca-cola
Light
Diet Coke was
introduced in 1982
No. 1 sugar-free drink
and No. 3 soft drink in the
world.  
Brands of Coca-cola in Pakistan
Fanta
Fanta was acquired by
The Coca-Cola Company
in 1960.
Fanta sells best in
Brazil, Germany, Spain,
Japan, Italy and Argentina
Brands of Coca-cola in Pakistan
Sprite
Sprite was introduced
in February 1, 1960 .
Sprite is sold in more
than 190 countries and
ranks as the No. 4 soft
drink worldwide.
Departmentalization
HRIR Dept.

R&D Dept.

Account Dept.

Engineering Dept.

Production Dept.
 Departmentalization
Quality Control Dept.

Marketing Dept.

Sales Dept.

Fleet Dept.

Distribution Dept.
 Marketing
Product Price

Marketin
g

Promotion Place
 Marketing
Product
The Coca-cola Company is the world's
leading manufacturer, marketer, and
distributor of nonalcoholic beverage.
Coca-Cola has three main products.
Coca-Cola
Sprite
Fanta
 Marketing
Price
Coca-Cola emphasizes on the
market demand of the product for
setting the pricing strategies.
Coca-Cola has set prices in such a
way that it offers the most quality
products with acceptable prices.
Its prices are very much comparable
with its competitors.
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 Marketing
Place
Coca-Cola makes it sure that its
product is available at every corner of the
country regardless of rural or urban
areas.
It supplies small bottles in villages
according to their consumption. But in
cities we can find all sizes of bottles like
250 ml, 1 liter, 1.5litre etc….
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 Marketing
Promotion
Coca-Cola sets its promotional budget
on annual basis.

Advertisement plays very important role

in promoting the image.

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 Coca-Cola Bottling
There are two plants
working in the Pakistan for
the bottles.
The glass bottles:- are
manufacture by Toyanasic,
Lahore.
The plastic bottles:- are
manufacture in charat,
NWPF.
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 Coca-Cola Bottling
The Coca-Cola System in Pakistan
operates through eight bottlers, four of
which are majority-owned by Coca-Cola
Beverages Pakistan Limited (CCBPL).

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MANAGEMENT PROCESS
INCLUDES

PLANNING ORGANIZING

LEADING CONTROLING

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 Planning

Firstly of all need of market is observed to launch

any product here in Pakistan a plan is made by the
process of market research. They observe the
need; demand of the product, target market is
settled. The cost and the expected profit that is
their goal are being estimated.

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 Organizing
 After planning they organize the activities
like which kind of people are required and
the process that would be controlled by
them under which situations and how they
would move.

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 Leading
 It concern as they prefer their people as
they say, “THE POWER OF DREAMS” And
they are as decentralized as possible the
motivating activities are all around for their
employees as they train employees for their
education.

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 Controlling
 Under this managerial activity they compare
its manufactured cars with old ones and
after feed backs they made any change if
required.

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SWOT Analysis

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 SWOT Analysis
Strengths
Maintains global soft drink industry
leadership.
Positioned as a world-wide
company acting locally.
Maintains its major focus on world-
wide expansion of the cola market.

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 SWOT Analysis
Weakness
Relationships with bottling
subsidiaries could create territorial and
other legal problems.
Large regional bottlers may not
have the financial resources to
continue expansion.

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 SWOT Analysis
Opportunities
World-wide economic development
and population growth to sustain sales
and profits.
Strong brand names and world-wide
identity as a leader in the soft drink
industry.

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 SWOT Analysis
Threats
Political and economic instability in
many developing regions of the world.
Competition from other national,
regional, and global soft drink
Companies.

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Pest Analysis
Political Technological

Organization

Economical Social
 Poter’s Five Model
Ba
rga
ini r an ts
t
ng En
Po N ew
we f
r of a to
re
Su
pp Th
l ie
r

Organization
Thr
ea t of
f Bu yer Sub
we r o stitu
in g Po te
i n Pro
Barga du c
ts
Existing Firms
BCG Matrix
 Financial Review
Our EPS estimates for 2001 and
2002 are $1.41 and $1.46, respectively
Comparison with Pepsi
Comparison with Pepsi

Maintains its major Has strong “Brand

focus on world-wide Equity”
expansion of the cola
market.
Comparison with Pepsi

They have not Has achieved major

achieved success with success with both
snack yet. beverages and snack
foods.
Comparison with Pepsi

Organizational Organizational
structure for structure for
international sales of international sales of
the cola products is cola products may not
strong. be as strong as Coca-
Cola’s.
Comparison with Pepsi

What People like

22%

Coke
pepsi

78%
Operations Review
Operations Review
 Suggestion &
Recommendations
They should focus on global market
expansion.
They should leverage brand equity and
financial resources to dominate the global
market.
They should actively cultivate a diverse,
rewarding culture that encourages their people
to develop to their fullest potential, assuring
enjoyment and satisfaction in the Coca-Cola
work environment.
 Suggestion &
Recommendations
They should consider divesting of fruit drink
lines and then reallocating resources to
dominate the global soft drink market.
They should consolidate resources to focus
on the soft drink market and divest of other
businesses such as fruit d.
Public opinion about Coca-cola
Coke has the highest %age.

% age demand of Coca-Cola

0%

7% 15%
Pepsi
Coke
30%
Juice
Sukanjbeen
Sharbat
48%
Public opinion about Coca-cola
Taste Conscious Difference b/w taste of coke & pepsi

7% 11%

Yes Yes
No No

93% 89%

93% People like Coke because of it’s taste

because 89% People differentiate the taste of
Coke and Pepsi.
Public opinion about Coca-cola
63% of the population think that Coke is
harmful.
Coke harmful or not

37%
Yes
No
63%
Public opinion about Coca-cola
People are not conscious about the rumors.

Rumors about coke prevent to drink only

19% people

19%

Yes
No

81%