In this evaluation I will be

covering the following criteria:

Forms and conventions
Institutions and potential
distribution
Audience
Technologies
Progression
 Forms and conventions
My image of George is set out
so that he is just off centre so
that I had plenty of space to
place text and titles. Also I
made the colours black and
white so that it would fit in with
the colour scheme and gave it
a premium finish.

Colour scheme: the main

colours on the cover are red,
black and yellow. I chose to use
these colours as I decided they
would also give a premium feel
and they worked well with the
black and white picture.
 Forms and conventions 2
Brand: the list of artists along the
side are all in tradition with my
magazines style of hip hop. I think
the list could have been placed
elsewhere because I believe I
covered to much of the picture.

Text: the text that says “Win!” stands

out a lot because it is in a large font
and it has the two golden tickets next
to it. Also I think the use of the yellow
circle around the “special edition”
worked well because the yellow
looked like it was actually in the
picture and it was a stand out feature.
 Form and conventions 3
Brand identity: my magazine is called
HipLife because it is not only a magazine
about hip hop music but also about the
lives of the big stars. It gives the reader
an insight into the lives of the rich and
famous.

Column inch: this is used to

promote the secondary features on
my magazine that are not
necessarily the most important. The
text follows the standard conventions
with the bold red font.
 Representation
> George Perry is the figure that
represents the magazine in this
issue. His picture gives him a
representation of a laid-back, cool
guy. Also it shows that he is worried
about his image even though he is a
wealthy man. He looks like a normal
person with normal clothes. This
could give him a better image within
the public because he looks just like
another normal person. The colours
of the picture make him fit in with the
background of the image and the
dark mise-en-scene helps him blend
in with the background.
 Institutions
• If my magazine was to be published and distributed around the country then
I believe that it would be published by the American company – VIBE. Vibe
is a music and entertainment magazine founded by producer Quincy Jones.
The publication predominantly R&B and Hip-Hop artists, actors and other
entertainers. Issued quarterly, the magazine's target demographic is
predominantly young, urban followers of hip-hop culture. It is now part of the
LP brand. They are an established brand that started back in 1993 and are
a big name in the music magazine industry. After being closed down in 2009
they have now have been bought by LP who want to give it a revamp.
• I believe that my magazine would fit with this institution because it is a hip
hop magazine like theirs but would be more suited to the British market.
Also it looks more at the lives of the stars rather than the their music.
 Audience
• I believe that my HipLife magazine would appeal to 2 target
audiences:
• Primary Audiences – my magazine would appeal to young
professional adults as they would need a disposable income to be
able to afford it (£1.99). These people would also be able to afford
CD’s and Gig tickets that are available to access in the magazine.

• Secondary Audiences – the secondary audience for my magazine

would probably be young teenagers. They would be able to relate
more to the features but wouldn’t necessarily have a disposable
income. Although they could be bought a subscription as a present
for example. It is a large market to focus on.
 Addressing the Audience
Primary audience –
A price that denotes quality.
New and current hip-hop artists.
Exclusive issues (special editions)
Reviews of the latest products.
Competitions.
Secondary Audience –
Subscriptions especially for
students.
 an online version of the magazine
making it easily available for young
people.