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  • BusinessPlanYear2016 - DraftRev0

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    The document outlines a recommended business development strategy for MEPL for 2016-2018. It discusses MEPL's vision, mission, potential services and target verticals. Some of MEPL's unique selling points are their ability to conduct audits with zero downtime using state-of-the-art tools and a qualified team. The response recommends that MEPL's business plan include forecasts, pricing strategy, market share growth strategy, lateral growth strategy, and a budget for the business development team. It also proposes activities for the sales manager including responsibilities for growing revenue, setting up meetings and presentations, creating customer databases, and enhancing customer relationships.

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    The document outlines a recommended business development strategy for MEPL for 2016-2018. It discusses MEPL's vision, mission, potential services and target verticals. Some of MEPL's unique selling points are their ability to conduct audits with zero downtime using state-of-the-art tools and a qualified team. The response recommends that MEPL's business plan include forecasts, pricing strategy, market share growth strategy, lateral growth strategy, and a budget for the business development team. It also proposes activities for the sales manager including responsibilities for growing revenue, setting up meetings and presentations, creating customer databases, and enhancing customer relationships.

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    4 views12 pages

    BusinessPlanYear2016 - DraftRev0

    Uploaded by

    graceenggint8799
    The document outlines a recommended business development strategy for MEPL for 2016-2018. It discusses MEPL's vision, mission, potential services and target verticals. Some of MEPL's unique selling points are their ability to conduct audits with zero downtime using state-of-the-art tools and a qualified team. The response recommends that MEPL's business plan include forecasts, pricing strategy, market share growth strategy, lateral growth strategy, and a budget for the business development team. It also proposes activities for the sales manager including responsibilities for growing revenue, setting up meetings and presentations, creating customer databases, and enhancing customer relationships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    RECOMMENDED BUSINESS

    DEVELOPMENT STRATEGY 2016

    Foundation

    MEPL Vision

    To gain major market share and build up MEPL as leader in the Earthing, Lightning Protection and
    Audit business in India and overseas.

    MEPL Mission

    Generation of new business from new verticals & existing clients by targeting specific sections such
    as process industry, IT establishments, Refineries/ storage plants.

    Timeline for MEPL Business Plan by consensus:

    To begin implementing our business development plan immediately and to build up our
    activities to reach our goals and targets for 2016-2018

    Target Services & Verticals


    Potential

    Avenues:

    a.

    Project Services (Earthing/lightning audit, EMI/EMC, Power quality analysis)

    b.

    Product distribution

    c.

    Tendering

    Target Verticals:

    MEPL USPs

    USP of Services

    Auditing executed with zero downtime.

    Tests carried out according to standards laid in IEEE, IEC, BS, EN, NEC, IS.

    State of art measurement tools which are certified & calibrated according to project task execution.

    Audit team comprising of only qualified Engineers.

    Dedicated Analysis team backing & updating required technical inputs.

    Report comprising of all audit data, severity scaling, recommendations.

    USP of Products

    Earth enhancing compounds which are non-corrosive, requiring zero maintenance.

    Earth Enhancing compounds providing high percentage reduction in resistivity .

    Question: What will be Management Role in Strategizing????

    Recommended: Business Plan

    BD team Business Plan may consists of:


    A.

    Forecast for 2016-17

    B.

    Pricing Strategy

    C.

    Market share growth strategy

    D.

    Lateral growth strategy

    E.

    BD team budget

    Recommended: Forecast

    Forecast for 2016-17

    Recommended: Pricing strategy

    Pricing Strategy (by consensus)

    Recommended: Market share growth

    Market share increase strategy-

    Recommended: Lateral Growth

    Lateral growth strategy

    Recommended: BD budget

    BD team budget

    Proposed: Activities for Sales Manager

    SM BD Accountability

    Rs. 22.5 crores for 2016-17

    SM BD Responsibilities

    Strategize, implement and grow revenue from 5-100% of Tendering, New accounts and
    Product businesses

    Set up business meeting, presentations, seminars etc. for all accounts

    Create centralised customer intelligence and competitor activity database

    Create customer relationship enhancement programs and co-ordinate promotion campaigns

    Create templates of reporting and performance metrics for individual units

    Create training programs on technical and BD aspects for team members, as required

    Create budget for BD team

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