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CDG 318 Course Career Path Begins Cgd318dotcom
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For the Final Paper, you will be evaluating the public rel
ations practices at an organization based on all the chap
ters in the course text.
Develop a paper that answers the following questions b
ased on the organization of your choice. You may pick a
ny organization as long as your choice has information
available to answer the following questions.
1. Analyze how the organization used public relations to
create a brand and influence public opinion.
2. How is your selected organization adapting to the soc
ial media sites and other venues in the 21st century?
3. Identify a crisis that the organization has faced or is f
acing and analyze how it was or is being handled