ITC Limited

One of India’s Most Valuable

Corporations Enduring Value

Presented
By
Ankita kumari
Roll no-7
Sec-B
PGDM(SEM-I)
 Diversified group of companies with operations in various
industry segments from cigarettes to apparels.

 Annual turnover is of the order US$2.4 billion

 One of the largest retailing network in the country

 Ranked 8th in the ET 500 survey.

 Products –Cigarettes, hotels, apparels, paper, etc.

 Corporate Strategies
 Sustain multiple drivers of growth, matching internal
capabilities with emerging market opportunities
 Pursue World class competitiveness in all businesses
and across the entire value chain
 Best-in-class in terms of:
 Internal Vitality
 Market Standing
 Profitability
 Strategy of Organisation and Governance processes
geared to manage multiple businesses
 Blend core competencies and leverage ITC umbrella
strengths to create new avenues of growth

4
Strength: ITC mirage it traditional business
to develop new brands for new segment it
Diversification
 Mission: To enhance wealth generating
capability of the enterprise in a
globalizing environment, delivering
spurious & sustainable stakeholder's
value
 FICCI Outstanding Vision Corporate Triple Impact
Award 2007
 Sustainability Leadership Award 2007
 Business Today Award for the Best Managed
Company – Retail and Consumer Products
 NDTV Profit Business Leadership Award for being
the Best Food Company
 S&P Environmental, Social and Corporate
Governance
 Asian CSR Award 2007 for Environmental Excellence
 Corporate Social Responsibility Crown Award for
Water Practices from UNESCO and Water Digest
FMCG Hotels Paper boards IT Agri-
Cigarettes & Packaging Business
Paper Boards
Foods Leaf
Lifestyle Packing Tobacc
Retailing o
Education Agri
& Stationary Commo
dities
Safety
Matches e-
Agarbaties Choupal
Cigarettes
 Wills Navy Cut-Rs 24 per pack
 Flake-Rs 19 per pack
Foods
 Dal Burkhara (285 gm)-Rs 68.00
 Aashirvaad Salt (1kg)-Rs 10.00
 Aashirvaad Atta(10 kg)-Rs210 .00
(5 kg)- Rs110.00
(1 kg)- Rs 23.50
 Sunfest Butter Butterscotch (180 gm) Rs10
 Sunfeast Marie Light (306 gm)Rs 21
 Sunfeast Golden Bakery (75 gm) Rs15
Lifestyle Retailing
John Player
T-Shirt’s Rs545-Rs1499
Blazer’s Rs1995-Rs4495
Jeans Rs899-Rs1999
Personal Care
Vivel Ayurveda (92 gm)Rs14
Vivel Satin (92 gm)Rs17
Vivel Young Glow (75 gm)Rs14
Agarabaties
Mangaldeep(20 pic) Rs 10
Bingo
funky Masala(45 gm) Rs10
Mad Angles (50 gm)Rs 10
Product Length,Depth,width
Depth is the number of copies for each
item or the number of times that a
service is available.
Thus the product mix can be expanded
by adding length or new product lines,
width of a new category to an existing
product line
 DISTRIBUTION NETWORK

Bangalore Calcutta Saharanpur Munger

GODOWNS
GODOWNS BRANCHES
BRANCHES
(19)
(19) (19)
(19)

Information
WHOLESALE
WHOLESALE DISTRIBUTORS
DISTRIBUTORS Goods
(60
(60 PER
PER BRANCH)
BRANCH)

RETAILERS
RETAILERS SECONDARY
SECONDARY
WHOLESALERS
WHOLESALERS

Grocery Stores Hotels , Restaurants Super Markets

& Cafes
 Factories – Supply to 18 godowns
 Godowns & Branches
 Manage by C&F agents getting monthly
remuneration
 No rent paid by ITC
 one branch – 60 WDs , 5 AMs and 20 Area
Executives
 Wholesale Distributors(WDs)
 Margin – 2% of sales
 Appoints secondary Wholesalers
 WDs – Zero overnite credit basis

 WD appointed supervisor monitor the

performance of sales force

 Primary expectation – no pilferage of

cigarettes
 Demand Estimation – collaborative
forecasting( Sales force with dealers)
 Forecast based on last month sales
 Production plan made according to forecast
1. Shortages in supply system
 Hoarding due to anticipation of a rise in excise
duties on cigarettes
 Creates artificial shortage
 Can be solved by stricter monitoring policy during
the time close to the budget
 Pilferage of stock during transportation
 Due to improper action of WDs
 Can be solved by timely reporting
Stars Question marks
Hotels FMCG- Others
Paperboards &
Packaging.
Agri business.
Cows Dogs
FMCG-Cigarettes  ITC Infotech.
Segment Dominance Contribution

Revenue PBIT
Cigarettes 70% share 77.0% 87.7%

Paperboards & No.1 in Asia 7.3% 10.7%

Packaging

Agri business 1 largest exporter in Asia 7.0% 3.7%

Hotels ITC group Rank No.2 4.3% 5.4%

FMCG(others) 20% Share of Greeting 4.4% -7.5%

Market , Aashirvad Atta
is No.1 in it’s Segment