Scribd Logo
Upload

Welcome to Scribd!

  • 250 views

    Hubspot Presentation

    Uploaded by

    Nael Nasir Chiragh
    Two founders of Hubspot met at MIT - Brian Halligan and Dharmesh Shah. They combined Halligan's marketing skills and Shah's technological expertise to create Hubspot. Hubspot uses inbound marketing strategies like creating useful content to attract prospective customers in a cost effective manner, as opposed to outbound marketing which pulls people away from their lives. The Hubspot platform includes tools for content management, search optimization, and lead tracking and intelligence. It focuses on attracting visitors and converting prospects into customers through its content and free software. Hubspot segments its customers into two groups - "Owner Ollie", small business owners who are relatively inexpensive to acquire, and "Marketer Mary", marketing professionals who require more assistance and analytics and are

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Hubspot Presentation

    Uploaded by

    Nael Nasir Chiragh
    250 views14 pages
    Two founders of Hubspot met at MIT - Brian Halligan and Dharmesh Shah. They combined Halligan's marketing skills and Shah's technological expertise to create Hubspot. Hubspot uses inbound marketing strategies like creating useful content to attract prospective customers in a cost effective manner, as opposed to outbound marketing which pulls people away from their lives. The Hubspot platform includes tools for content management, search optimization, and lead tracking and intelligence. It focuses on attracting visitors and converting prospects into customers through its content and free software. Hubspot segments its customers into two groups - "Owner Ollie", small business owners who are relatively inexpensive to acquire, and "Marketer Mary", marketing professionals who require more assistance and analytics and are

    Original Description:

    Hubspot Presentation, Industrial Marketting

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Two founders of Hubspot met at MIT - Brian Halligan and Dharmesh Shah. They combined Halligan's marketing skills and Shah's technological expertise to create Hubspot. Hubspot uses inbound marketing strategies like creating useful content to attract prospective customers in a cost effective manner, as opposed to outbound marketing which pulls people away from their lives. The Hubspot platform includes tools for content management, search optimization, and lead tracking and intelligence. It focuses on attracting visitors and converting prospects into customers through its content and free software. Hubspot segments its customers into two groups - "Owner Ollie", small business owners who are relatively inexpensive to acquire, and "Marketer Mary", marketing professionals who require more assistance and analytics and are

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    250 views14 pages

    Hubspot Presentation

    Uploaded by

    Nael Nasir Chiragh
    Two founders of Hubspot met at MIT - Brian Halligan and Dharmesh Shah. They combined Halligan's marketing skills and Shah's technological expertise to create Hubspot. Hubspot uses inbound marketing strategies like creating useful content to attract prospective customers in a cost effective manner, as opposed to outbound marketing which pulls people away from their lives. The Hubspot platform includes tools for content management, search optimization, and lead tracking and intelligence. It focuses on attracting visitors and converting prospects into customers through its content and free software. Hubspot segments its customers into two groups - "Owner Ollie", small business owners who are relatively inexpensive to acquire, and "Marketer Mary", marketing professionals who require more assistance and analytics and are

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    Hubspot

    PRESENTED BY:
    MEHAK DURRANI
    NAEL CHIRAGH
    SIJAL ASIF KHAN
    ZARYAN KHAWAR

    Introduction

    Two Hubspot founders met at MIT.

    Haligan & Shah were two partners.

    Shah grew up in technology sector, holding a number of management &


    development positions.

    Shah was chief executive of Pyramid Digital solutions.

    Halligan joined Longworth, a venture capital firm with an expertise in technology.

    Combining Halligans marketing skills with Shahs technological expertise.

    Outbound Marketing
    Outbound marketing is about pulling people away from their lives
    and attracting them through TVCs and other marketing tools.

    Inbound Marketing

    A collection of marketing stratigies.

    Inbound marketers offered useful information to attract


    prospective customers.

    Informative content was produced to entice prospects.

    Inbound Marketer (benefits)

    Cost efficteveness

    Market effeciency

    Small business benefitted greatlyy.

    Hub Spot Product

    Content design.

    Content management system offered.

    Keyword grader scanned the internet & returned an analysis.

    Exposure Optimization.

    Search optimization tools used.

    Link grader software analyzed the links on sites

    Lead tracking & Intelligence.

    Analyzing intelligence analytics for tracking interactions.

    Inbound marketing programmes working.

    Software as a service used.

    Hub Spot Marketplace

    Creating Traffic

    Attracting large number of prospective customers.

    Firms offered free consulting on their websites.

    Analyzing & Qualifying leads

    Assess the potential customers brought in by generation programmes.

    Lead qualification focused customers who could pass along sales force.

    Closing the Scale

    Convert prospects into customers

    Track prospects & their conversion time.

    Customer Funnel

    Company had a robust website attracting 300,00 visitors.

    Website featured blogs podcasts & whitepapers.

    The site gave information about web 2.0

    Social media sites were used, twitter , blogs etc.

    Free software's were most successful, example website grader.

    Segmentation

    Segmentation allows people to reach out to the customers which


    are important.

    Owner Ollie : The small business owner customer

    They were accountable for 73% of customers.

    The cost to acquire these customer was relatively low.

    The cost to acquire was $1000.

    Ollie Marketing Strategy

    CMS implemented

    $250/month with use of CMS.

    $315/month without CMS.

    Annual Contracts

    Guarantee profitability.

    Generate content demonstrating added benfits.

    Market Segmentation

    Marketer Mary The marketing professional customer

    They accounted for 27% of Hubspots customers.

    This company had more knowledge of Web 2.0.

    They were looking for assistance with running their programmes


    & justifying their return on investment.

    The cost to Acquire this was $5000.

    Marketing Marys Package

    Annual contracts should be offered.

    The prices should be increased.

    The analytical data should be worked upon.

    Inbound vs Outbound

    Outbound:

    Destroys image

    More expensive

    Main customers not reached

    Hubspot needs to concentrate on concerned customers, and tell


    them about inbound marketing.

    Solution

    They need to focus on inbound marketing.

    They should get greater value from Mary.

    They should also adjust pricing.

    You might also like