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Tutorial Services Business Plan
Tutorial Services Business Plan
Presented By:
C N Maheshwari: 03116688514
Pawan Kumar: 03016688514
Sandeep Kumar: 02716688514
Dileep Jha: 02816688514
Akhilesh Gupta: 04816688514
Rakesh Khanna: 00816688514
Content
Executive Summary
Strategic Intent:
Vision
Mission
Competitive Edge
Business Model
Objective
Strategy Formulation:
SWOT Analysis
OCP- Organizational Capability Profile
Marketing Research
HRM
IT Plan
Financial Decisions
Executive Summary
This business plan caters to the needs of those students who
are staying in Najafgarh, New Delhi. They have deprived from
the tutorial service of that area. They have no option but to
go at far places for tuition because there is no best teaching
center in that area.
Most of the students usually complain of the wastage of time
because of travelling and they could not focused on studies
properly. To resolve such problems we have planned to open
tutorial services with a view to provide best teaching to
students .
Vision
Our main goal is to provide quality service to our
customers at best possible low price and to become
no. 1 in market by spreading our roots across country.
Mission
Tutoring Service exists to help students to
provide unique and innovative approach of
teaching that helps students to connect with
the subject matter they need to master
through
personalized
and
specialized
teaching processes. Success of our institute
depends on success of our client because we
believe that we don't succeed unless our
clients succeed.
Business Definition
Organizati
on
Tutorial
Service
s
Offerin
gs
Servic
es
Kind
s
10th
Math's
Science
English
12th Math's
Science
English
Graduation
courses
BBA ,B.Tech, B.sc.
Business Model
Objective
Tutorial service seeks to establish itself as a leader in
tutorial service in Najafgarh New Delhi pacific objectives of
business plan are:
To provide highly competitive teaching to students so
that they can success in their career .
Offer our students best teaching at low price.
To introduce new creativity in the market in area of
education.
To get a position of a best tutorial center within a
education industry where we can use our best
creative skills to develop a unique way of teaching
To build a substantial, regular client base of 25
students on monthly tutorial plans.
Students will be double by the end of second Year .
Open second institute by the end offirst year.
SWOT Analysis
a
Streng
ths
1. Current
location at the main
road .
2. Innovative teaching style .
3. Successful relationship
marketing.
4. Number of courses are limited
which help in providing focused
service to customer
SWO
T
Opportunities
1. High demand of tutorial service inMatr
the
market where my tutorial center is
ix
located.
2. The students are generally belong to
HSC ,SSC and graduate level in high
number.
3. There is only two institute in that area
which are unable to fulfill demand of
students.
Weakness
1. Only three courses are
offered to students
2. Tutorial center is not
well known.
3. Limited teaching
experience
Threats
1.
2.
3.
4.
Environmental effects
Competitor intentions
Market demand
Sustaining internal
capabilities
5. Insurmountable weaknesses
6. Loss of key staff
Opportunities
SWO
T
Matr
ix
Weakness
Gaps in capabilities
They dont enjoy good
reputation in market.
Inadequate human
resources
Lack of trained
personnel at all level.
Lack of adequate
utilities
Threats
Environmental effects
Competitor intentions
Market demand
Sustaining internal capabilities
Insurmountable weaknesses
Loss of key staff
Marketi
ng
Researc
h
Financi
al
Analys
is
Informati
on
Technolo
gy Plan
Human
Resour
ce
Plannin
g
Marketing Research
MARKETING RESEARCH:
A successful new venture sells customers goods and services they want or need and continually
grows a base of satisfied customers. Hundreds of people consider starting new businesses each
year and each of them will ask themselves the same questions:- Does my product or service fill
a need? Who will buy my product or service? What will my price point be? What are the trends
in my industry? Who are my competitors?
Market research helps in the following factors:1. Communicate effectively
The targeting can be done through advertising and promotions. By researching your customers
and their spending and buying habits, it can create marketing campaigns to meet their specific
interests and needs.
2. Identify and understand opportunities
That exists in the marketplace. For example, through primary research, you might find an
opportunity to start your business in a geographic location you had not considered before,
where little or no competition exists for your product or service.
3. Pinpoint potential obstacles or problems
Through research, it may uncover direct or indirect competitors that had not considered before
who may inhibit ability to gain a competitive advantage in the market. It might also discover
future development plans that could include big-box retailers in the target market location.
4. Benchmark and evaluate your success
By knowing the size of your market, how the competitors are doing and who their customers
are, it can set goals to reach the market, grow customer base and track the relation to the
MARKET PLAN
Distribution Strategies
In our institute every student will be treated as individually rather
than in group. Service will be provided according to the requirement
of the student .
Different means will be used to identified the student need these are
Learning style test
Test of conceptual knowledge of student
Objective of availing service
According to need analysis different method will be used for
teaching and these are:
Teaching through white board
Teaching by using projector
Combination of above two
Using different audio, video mean for making concept clear to
student
MARKET PLAN
Pricing Strategy
All subjects tuition fee will be moderately priced. While we are not
striving to be the lowest priced teaching provider around because
that will effect our level of quality of teaching . We will going to
charge on hourly basis instead of course basis.
MARKET PLAN
Promotion Strategy
Word-of-mouth is the biggest marketing tool a tutor has. Most of your
clients will come to you because somebody who has already hired you
to tutor their child recommends you.
Tutoring will place advertisements in the different student
newspapers. These advertisements will be effective due to their low
cost and targeted readership.
Close contact with the professors and school teachers. This allows us
to be quite familiar with the material the various professors and
schoolteachers are teaching. It also provides the professors and
teacher with an opportunity to offer referrals to tutoring for students
that need additional assistance that the school cannot provide.
Emotional Strategy: We have tried to appeal to the emotions of
people by linking our teaching to success, this will make them
nostalgic and theyll surely be motivated to try our service
MARKET PLAN
Promotion Strategy
Differentiation Strategy: Our product is unique in its own way. We give
more preference to each and every individividual rather then treating
students as a group.
We will distribute fliers indicating our features and key benefits along
with a course content detail of all courses. Moreover, well personally
make a visit to the different schools and colleges to introduce our
prospective customers with our services and would offer to provide
three day free teaching as a sample to generate interest among
them. This will also lead to word of mouth publicity for our business.
MARKET PLAN
Product Strategy
Main product of tutorial service is teaching .To make teaching effective
and useful several strategy will be used these are :
Session will be prepared in advance
Course content will be updated on continuous basis
Session will be prepare according to requirement of the student
Collections of prior exam questions from each of the courses
offered at center with extensive experience reviewing testing
patterns.
Students are provided with study strategies to help them focus on
their personal study .
Private tutoring sessions are available, as well as small group
study sessions. Students are encouraged to come prepared with
questions and items to discuss. Students are also encouraged to
ask the tutor questions throughout the week in between sessions.
Questions are submitted and answered via email. It is a value
added service for all clients.
MARKET PLAN
STP (Segmentation, Targeting and Positioning)
Market Segmentation
Graduate Students ,SSC and HSC students are main
market segment and these divided into two categories
these are:
Quantitative: These are students who are at the graduate
level and at school level and enrolled in quantitative course
such as: accounting, finance, business algebra, calculus, and
statistics.
Non-quantitative: These are students who are requesting
tutoring for other subjects that are not quantitative. For
example, marketing, international management,
organizational behavior, and economics, science ,economics.
MARKET PLAN
Positioning strategy
Human Resource
Planning
Organizati
on
Partne
rs
PAWAN
MAKKAR/RAKESH
Tutorial
Services
Departme
nts
Marketi
ng
AKHILESH
GUPTA
Admin
CN
MAHESHWARI
HR
M
SANDEEP KUMAR
DILEEP KR
JHA
I
T
Financ
e
Information Technology
Plan
Creating Website
Online Tests
Website
Mobile Application
Financial Decisions
Financial planning is the task of determining how
a business will afford to achieve its strategic goals
and objectives.
It describes about the activities, resources,
equipment and materials that are needed to
achieve these objectives, as well as the
timeframes involved.
Basically, the financial plan section of the
business plan consists of three
Financial statements,
The income statement,
The cash flow projection and the balance sheet.
Financial Decisions
Start up expenses of business:
Start up expenses
Stationary
50000
Rent
90000
Furniture :
Chairs
25000
Almera
18000
Table
12000
Projectors
60000
Computer
80000
Whiteboard
2500
Electrical equipment
25000
Communication equipment
6000
Other expenses
30000
Financial Decisions
398500
Start up Assests
Cash required
200000
Start up inventory
Total Assests
200000
Startup funding
398500
200000
598500
years
profit
and
loss 2016-2017
2017-2018
projection
Sales
720960
1073280
Cogs
Gross profit
720960
720960
Operating expenses
400000
450000
Marketin expenses
27000
27000
Rent
90000
90000
Admininstration expensese
12000
20000
Helper wage
24000
24000
48000
48000
Receptionist salary
60000
60000
Electricity bill
60000
60000
Partners remuneration
360000
360000
1081000
1139000
(65720)
Interest
(65720)
tax
Tax
(360040)
(65720)
2016-2017
2017-2018
Cash received
720960
1073280
720960
1073280
360040
65720
1080960
1139000
Expenditure
400000
450000
Other expenditure
321000
273000
721000
723000
(360040)
(65720)
2016-2017
2017-2018
Assets
2016-2017
2017-2018
Total capital
598500
598500
Cash
200000
200000
Borrowing
360000
65720
Other assets
398500
398500
Total assets
598500
598500
P&l
360040
65720
Total
958500
664220
Total
958540
664220
2016-2017
2017-2018
1198500
977500
RISK IN BUSINESS
IMPLEMENTATION
SCHEDULE
We are planning to start tutorial services in the month of
Aug of this year.
It will be based in our office in Najafgarh. From this place; we
will be managing all our operations. Our business success will
be depend upon the effective way of teaching so we prefer to
use best material and mean for teaching.
Staffing Requirements
Two management graduates will form tutorial and all the
major operations are handled by both of us. We need
additional staff to handle back office operations and for
smooth running of our business in total tutorial has eight
employees. We might need more of support staff as our scale
of operation expands.
2 Month
3Month
4Month
5 Month
Development of
a tutorial
service institute
In the month of
Aug
Hiring of
teaching staff
for the business
3 staff will be
hire in sep
Hiring of non
teaching staff
for the business
Hiring of helper
boy and
promotional
boy
Local press
advertisement
and press
releases
Activities
1 Month
2 Month
3Month
4Month
5 Month
Launch of
tutorial service
Launch in month
of may
Advertisement
through
internet
Advertisement
through
internet will be
started in
month of June
Performance
Appraisal
Performance
Appraisal will
be started in
moth of July
Activities
4-5Pm
5-6Pm
6-7Pm
7-8Pm
8-9Pm
9-10Pm
Mon
SSC
SSC
HSC
HSC
GRD
GRD
Tue
SSC
SSC
HSC
HSC
GRD
GRD
Wed
SSC
SSC
HSC
HSC
GRD
GRD
Thru
SSC
SSC
HSC
HSC
GRD
GRD
Fri
SSC
SSC
HSC
HSC
GRD
GRD
Sat
SSC
SSC
HSC
HSC
GRD
GRD
Working policy
Monday to Saturday will be regular classes as per schedule.
Sunday will be holiday.
Problem classes will be conduct as per requirement of the
students.
Weekly test has to be conduct on Monday to know
development of the students.
Test result will be communicated to students on Friday.
All teaching staff require to give development report of
students to owner of institute which help in knowing the
effectiveness of current way of teaching and analyzing where
there is need of improvement.
Next class topic should be communicated to students in
advance by staff.
Classes will be conducted on basis of the predefined schedule
for completion of course on time and in effective manner.
THANK YOU!