A

Group Presentation
On
Production and Operation Management
{ Case Study }

Group (1):Chavda Dilip

Bhutiya Prakash
Lodhari Bhavik
Kotecha Kirtikumar

Introduction to case
study
Dr. Devi Shetty is an icon of modern entrepreneurship in

health care of million of poor Indian

He is owner of Narayana health also known as Narayana
hrudayalaya
NH is working for the poor Indian who have no enough
money for the heart surgery and other heart related
problem
NH provide them all facility at reasonable cost as well
without compromising on the ground of quality
NH plan to expand their scale of operation all over India

Q-1 How does NH Plan to scale up its

services
NH group currently having 6200 beds spread across 23 hospitals in 14

cities.
They plan to expand 30000 beds in a coming 7 to 10 years so as to become
the largest player in the country
Dr. Shetty dreams to make a chain of heart hospitals in every state of
country
For making the world class hospital dr. Shetty got the best collaborator
ISRO provide satellite services to link small local hospital in the country
with NH in Oder to get immediate advice
During operation of an infant, anesthetics in US can support the surgeon in
operation theater of NH
Biocon has supported NH in offering new drugs which are considerably
cheaper then conventional one so, it possible to provide medicine in remote
area

 The attrition of doctor is almost zero and they work at a salary which is

almost half of what they could get elsewhere

NH conducts an average of 150surgeries every day and treat an average of
around 80000 out patients every month so they having the benefit of
economic of scale
It take expansive machine on rent to avoid heavy expanses
They install the a/c only in needed area in order to reduce the cost

Q-2 List and explain the enablers,

barriers and success factor of NH
Understanding of it by SOWT analysis

Strengths
Strong management
Cost advantages
Brand name
Technology

Weakness
High debt burden
High staff turnover
Customer services
Lack of scale

Opportunities
Fragmented market
Innovation
Loosening regulation
New product
Threats
Intense competition
Government Regulation

Q-3 explore a slightly similar example of Arvind Eye Hospital

what are their operation and list its enablers and the success factor

Introduction
1976- first 11 bed hospital opened at Madurai

the third largest city in Tamil Naidu

1978- 70 bed hospital exclusively for free
patient
1984- a new 350 opened exclusively free for
patients in Madurai
1992- it also started Lions Arvind Institute of
Community ophthalmology

Mission and vision

Vision
To focus in improving the total heath of the
country
Mission
Eliminate needless blindness providing
compassionate and high quality eye to all

SOWT ANLYSIS

Strength
Goodwill
Facility to train and develop own manpower
Excellent staff member
Lo cost of operation
weakness
No give incentives
Paying less then market

Opportunities
More then 20 million people blind in India
Also 2 million people added annually
Threats
Political problems high in India