C-BED for

Aspiring
Entrepreneurs

1. Introduction
Participants
introduce themself
and become
familiar with the
activity-based style
of learning.
Step
Step 11

Step
Step 22

3. Potential
Customers
Participants conduct
basic market research
observing their
competitors, talking
to potential
customers, asking
peers
and
Step
33 friends.
Step
Step
Step 44

2. Business Idea
Participants come up
with new business
ideas. Identification
of existing demand,
available resources,
and skills. SWOT
analysis of their
business idea.

5. Price Setting
Participants supply
and demand,
monthly sales,
variable and fixed
costs, and how to
make profit.

7. Action
Plan

Participants
list concrete
steps that
they can take
toward
starting
or
Step
Step
Step
Step 55
Step 66
Step 77
improving
their own
4. Marketing plan
6. Businessbusiness.
Success
Participants learn
the basic 4 Ps of
Participants identify
marketing (Product,
the basic criteria
Place, Promotion,
for a succesful
Price).
business.

Session
Session 1A:
1A: Introductions
Introductions

Session
Session 1B:
1B: Interests
Interests and
and Experiences
Experiences SelfSelf- Assessment
Assessment

Interests
Interests and
and Experiences
Experiences SelfSelf- Assessment
Assessment Workshop
Workshop
My Interests: I enjoy doing the following (including
hobbies):

1._________________________________________________________________

2.

_________________________________________________________________

My Experiences: I have the following work experience

(including training and education):

1._________________________________________________________________

2.

_________________________________________________________________

Other References: I am mostly inspired by the following

people (family, friends, teachers, acquaintances, etc.)

1._________________________________________________________________

2._________________________________________________________________
refer to page 6

Session
Session 2:
2: Instructions
Instructions in
in Selecting
Selecting Business
Business Idea
Idea

Session
Session 2:
2: Selecting
Selecting a
a Business
Business Idea
Idea

Reminders:
A successful business sells to people what
they need or want, at the price that they are
willing to pay; but this business should also
give you sufficient income and happiness.
You will therefore need to identify and
develop business ideas that will be good
enough for you and your customers.

Note:

Business Ideas can from

variety
of
different
industries,
including the following

retailing
wholesaling
manufacturing
service provision
agriculture and food processing

Session
Session 2:
2: Workshop
Workshop

refer to page 8

tivity 2B
ctivity
2B Instructions:
Instructions: Business
Business Idea
Idea Selection
Selection Criteria
Criteria

Goal:

To identify criteria
useful for selecting promising
business idea

Sample

Session
Session 2B:
2B: Workshop
Workshop

refer to page 12

Session
Session 2:
2: Selecting
Selecting a
a Business
Business Idea
Idea

Note: Refer to Session 2 output: Business Idea: Page 8 worksheet

Session
Session 2:
2: Selecting
Selecting a
a Business
Business Idea
Idea
Activity
Activity 2C
2C :: SWOT
SWOT Analysis
Analysis
SWOT stands for:

S
W
O

trengths (which are inside the business)

eaknesses (which are inside the business)

pportunities (which come from outside the

business)

hreats (which come from outside the business)

Strengths will give your proposed business an advantage over similar

businesses.

Example: good quality

Weaknesses are those aspects that you and your business are not
good at.
Example: being far from suppliers makes your costs higher.

Opportunities are things that happen outside your business that can
help you.
Example: a new policy increases the number of tourists in your village, so
you decide to open a shop that will sell handicrafts to them.

Threats may harm your future business and reduce your profit.
Example: your business idea is very popular, so people may also start
similar businesses and you will have less of the market.

Note:

When strengths + opportunities are greater than weaknesses

and threats, you can pursue the business idea knowing that you take a
calculated risk.

But some of the weaknesses and threats may be so serious that you

Activity
Activity 2C
2C Instruction
Instruction :: SWOT
SWOT Analysis
Analysis

refer to page 15

Session
Session 3:
3: Defining
Defining Your
Your Business
Business Idea
Idea

The first step

in writing your business plan is defining

your business idea so that a stranger can understand exactly
what your business does, and identifying your potential
customers. A good business plan helps you to:

Decide if you should start your business or not.

Starting a business will change your life completely.
Therefore you need to make sure that you take the
right decision.
Choose what your business will be and organize
your ideas so that you will know how to start and run
your business in the best way.
Present your business plan to a lending institution
such as a bank for obtaining a loan for your business.

Session
Session 3
3 Instructions:
Instructions:
Describing
Describing Your
Your Business
Business Idea
Idea

Mrs.Koodo lives in the village of Daanbantayan. After

finishing school, she decides to open a food stall selling
bread at the local market. There is not a bakery in the
village, so Mrs. Koodo thinks her breads will be in high
demand. She would also like to sell her breads to other
market vendors who could use her bread as ingredients
in dishes they sell.
Mrs. Koodos mother is famous for her baking and offers
to teach Mrs. Koodo some baking secrets and provide a
kitchen for her to bake in. Mrs.Koodos aunt has an
existing food stall in the market selling fruit. She offers
to let Mrs.Koodo use a portion of her food stall in
exchange for a fee.
Mrs. Koodo will name her business, Mrs. Ks Delicious
Breads.
Although Mrs. Koodo does not have any
previous business experience, she knows she can learn

refer to page 22

Session
Session 3B
3B Instructions:
Instructions: Market
Market Research
Research
After you have described your business idea you should think
about how you are going to sell your products or services.

Marketing is everything you do to find out who your

customers are, what they need and want, and how much they
are willing to pay. How do you do this?
1. Talk to potential customers
What products or services do they want to buy?
What do they think about other people in the business?
2. Observe your competitors businesses
Are their products or services good quality?
How much do they charge?
How do they attract customers?
3. Ask peers and business friends
What goods sell well in their business?
What do they think of your business idea?
What they think about your competitors products?

Session
Session 3B
3B Instructions:
Instructions: Market
Market Research
Research

Session
Session 3B
3B Workshop
Workshop

refer to page
25

Session
Session 4:
4: Developing
Developing Your
Your Marketing
Marketing Plan
Plan

Participants learn the basic of the 4 Ps of

marketing, focusing on defining:
Product: what products or services you are going
to sell to your customers.
Place: how and where you are going to reach
your customers.
Promotion: how you inform your customers
about your products or services and how you
attract your customers to buy these.
Price: what price you are going to charge (Price
will be discussed in Session 5).

Session
Session 4A
4A Instructions:
Instructions:
Define
Define Your
Your Product
Product Characteristics
Characteristics

refer to page 27

Session
Session 4B
4B Instructions:
Instructions:
Selecting
Selecting Your
Your Place
Place

Session
Session 5:
5: Setting
Setting Your
Your Price
Price

Price means how much you will charge your customers

for your products or services. In order to make a profit, the
price customers will pay must be higher than your costs to
provide the product/service.
So, to set your prices you have to:
Know how much your potential customers are
willing to pay.
Know your competitors prices and identify the
highest and the lowest prices in the market
for products and services offered to your
potential customers
Know your costs

Session
Session 5
5A
A Instructions:
Instructions:
Competition
Competition and
and Customers
Customers

refer to page 47

refer to page 48

refer to page 50

Session
Session 5D:
5D: Making
Making a
a Profit
Profit
This next activity will combine what you learned in Activity 5A, 5B and 5C and teach
you how to determine if you are making a profit given your projected sales, price and
costs.
You make a profit when sales > costs.
You make a loss when costs > sales.
If you find out that you are making a loss, you will need to take another look at one of
the following to see if you can change it:
Price: Can you charge a higher price?
Sales: Can you sell more? Are there promotions that will help you to sell more?
Costs: Is there a way to reduce your costs?
If you are unable to make changes, or you do and you are still making a loss, it may
be a good idea to consider another business idea.

Session
Session 5D
5D Instructions:
Instructions: Making
Making a
a Profit
Profit

Session
Session 6:
6: What
What Makes
Makes a
a Succesful
Succesful Business?
Business?

Important
characteristics
Successful
businesses

Some examples are:

Clear business plan
Management has good attitude
Management has an ability to take
risks
Product is in high demand
Creative marketing strategies
Good product design
Strategic business location

Session
Session 6
6 Instructions:
Instructions: What
What Makes
Makes a
a Succesful
Succesful Business?
Business?

Goal

To

identify
characteristics
that
contribute to
the success of
a
business
and reflect on
which
characteristics
you would like
to
have
in
your business.

refer to page 54

Session
Session 7:
7: Action
Action Planning
Planning

Goal:

Participants review
the high-level action steps
needed to take to start their
own business and reflect on
their progress with these
steps.

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