Brand Values

The Lijjat brand is built on certain

core values that have been
ingrained into the entire system.
The values are ensuring
Smooth process
Highest quality standards
Rational cost of product
Good corporate governance and
profit sharing

Organization Values
Organizations values are based on Mahatma
Gandhis idea of Sarvodaya. Everyone in the
organistion strongly believes that it is a
voluntary organization, it never accepts
charity or grants
it runs the business wisely, it is like a family
and the women run it as if they all belonged
to the same family and above all the
workplace is a place of worship for them.
The principles of SMGULP, based on the ideals
of trusteeship were identified as the basic
reasons behind this successful entrepreneur
journey.

 "Our objective is to maximize employment

opportunities for women through activities
connected with village industries, while, at the
same time, not sacrificing basic business
principles and quality consciousness."
- Vimalben M Pawale, Ex
President, Sri Mahila Griha Udyog Lijjat
Papad (SMGULP)
Annual turnover of around Rs. 315 crore (Rs.
3.15 billion), with Rs. 12 crore in exports and
has around 42,000 employees

Jyoti Naik

President of famous Lijjat Papad

Started with a modest loan of Rs 80, the cooperative now has annual sales
exceeding Rs 301 crore(6.50 billion Rupees)
Headquartered in Mumbai and has 67 branches and 35 divisions all over
IndiaHad given employment to 42,000 women uptil 2005

INTRODUCTION

1959
15th March 1959
Seven women :
Jaswantiben
Jamnadas Popat
Parvatiben Ramdas
Thodani
Ujamben Narandas
Kundalia
Banuben. N. Tanna
Laguben Amritlar
Gokani
Jayaben V. Vithalani

1959

A loan of Rs 80 from Chaganlal Karamsi

Parekh, a member of the Servants of India
Society and a social worker

1962
Lijjat expanded as a cooperative system
The first year, the organization's annual sales
were Rs. 6196
The name Lijjat was chosen by the group for
its products - by Dhirajben Ruparel
The organization was named Shri Mahila Griha
Udyog Lijjat Papad
By 1962-63, its annual sales of papads touched
Rs. 1.82 lakh

1966
In July 1966, Lijjat registered itself as a
society under the Societies Registration Act
1860
In September 1966, KVIC formally recognized
Lijjat
Flour mills (1975), printing division (1977)
and polypropylene packing division (1978)

 In 1980, the brand name

Lijjat
Lijjat started exporting its
products
Currently, Lijjat has
branches in seventeen
Indian states

Culture
Lijjat Patrika, the in-house
magazine
No machinery is used at
the production level
Role in women
empowerment
Lijjat believes in the
philosophy of sarvodaya
Contribution to social
service

Business Concepts
o Commercial Principles
oConfidence and self reliance
o Profit distribution

Family concept

SMGULP -A
HUGE FAMILY

Funds/ Schemes for women

entrepreneurs:
The lijjat organisation is recognised by
KVIC (Khadi and Village Industries Commission)
1) Seed capital Scheme
2) National Equity Fund
3) Women finance Corporation

Association of Lijjat papad:

Ms.Jyoti Naik , president of SMGULP took
initiative while leading in organising institute
for the women with MAVIM (Mahila Arthik
Vikas Mahamandal)
POLICIES OF THE CORPORATION:
1) will work as a institution for the economic
development of women
2) for making the women economically
stronger & self sufficient
3) will be sole searching for self employment
& group industries opportunities for women

AWARDS :
The Institution has received an award from
Khadi & Village Industries Commission as a
"Best Village Industries Institution" for the
period 1998-1999 to 2000-2001.
In 1999, the Mumbai City felicitated
Smt.Rukminiben B.Pawar, Lijjat President, as
an outstanding woman in the field of social
work

AWARDS :

On 6th September 2003, Jyoti Naik,

President of SMGULP has received the
Economic Times Award of
"Businesswomen of the Year 2001-02 for
Corporate Excellence".
In January 2003 Lijjat received the
award for 'Best Village Industries' at the
hands of Hon'ble Prime Minister Shri
Atal Behari Vajpayee at New Delhi.
In 2003, it also received the PHDCCI
Brand Equity Award 2005.