Professional Documents
Culture Documents
Ruby Ashraf
Ruby Ashraf
by,
Rashmi Bhansal
MILLION DOLLARS
SEAMSTRESS
Submitted To:
Mrs. Bhoomi Patel
Submitted By:
Avni Vakharia (89)
Prachi Rajan (92)
Malpa Chauhan (105)
BACKGROUND OF RUBY
Ruby grew up in Delhi and from an early age she was exposed to
business, meetings, clients.
She had heightened sense of self awareness. And the ability to take
tough decisions.
She quit medical school and got a bachelors and masters in science
from Delhi University.
She got an admission in IIM Ahmedabad which groomed her very
drastically in 1983
Ruby always had the title Best Dressed Girl of the batch.
Conti.
Ruby's first job out of campus was in the HR department of BHEL.
Ruby got married
Conti.
This gave her the drive to turn her passion into a business.
She started designing her own clothes and for her friends with no formal training
She went to school in Delhi to learn the art of dressmaking and then spent a
year visiting retailers across the country to build up her knowledge of market
demands and retailer needs.
She got her husbands company for opening the factory in Delhi but not in
America as the hand work on material is needed which is not done in America.
The first thing in business is, you have to sell yourself. And people should trust
you. Do your work sincerely
PRECIOUS FORMALS
DOWN PHASES
Things get difficult when stock in inventory are unsold.
Money get stuck in inventory.
Causing problems in cash flows.
Treads and state of economy keeps on changing.
Grows has slowed down recently due to internal as well as external factor
Firms value has stuck to $10m since 9/11.
Conti.
In 1992, Manufacturing was shifted to China from India not only because of
cost advantage but as a designer she realized that there were many limitation
while manufacturing in India.
Factory in India were not so mechanized
Finishing were not perfect in India
In China, there are excellent pattern maker
Technology is better in China
Pre-trained and Skilled employees
THANK
YOU!!!!