COMPETITION TRACK

23.06.2016

IN THE NEWS

ARTICLES

Heres how L'Oreal is adopting to grow market share in India

LOreal has been present in India for more than 20 years, the company commands only
a8.5% market sharein Indias urban cosmetics market, much lower than its
approximately 15% market share in the global make up market. L'Oreal is third leading
operator in India. According to Nielsen, consumers in India buy more sachet-size
shampoos, conditioners and other products than regular-size products. Loreal is now
transitioning to tinier packaging to make its products affordable for the less affluent
section of the region and capture a higher market share.
Full article: http://
www.trefis.com/stock/lrlcy/articles/361831/heres-how-loreal-is-adapting-to-grow-marketshare-in-india/2016-06-21
Colgate regains some market share in April and May
Colgates market share in toothpaste has dipped from 57.2% in 2015 to 55.7% in April
2016. Daburs oral care portfolio was clocking double digit growth and Patanjali
Ayurveda Ltd.'s Dant Kanti crossed theRs.450 crore mark in financial year 2016. The
increase in the market share comes as Colgate has stepped up aggression in brand
investment and new launches, especially in the herbal space.
Full article:

IN CMYK

PRINT ADS

HAIR FOR
SURE

Hair for Sure clinically proven

formula prevents and fights
hair loss problems and helps
to begin regrowth.
Hair for Sure results coach
program: The coach program
app helps to improve the
chance of your hair growth

ON THE BIG SCREEN

TVC

CLOSEU
P

Close-up peppermint splash helps you get up to 12 hours of fresh breath.

This shiny blue gel infused with active zinc mouthwash helps you get the
best sparkling white smile. Make your First Move even cooler with the
all new Closeup Peppermint Splash.
Watch the video: https://www.youtube.com/watch?v=g09_tEC1WZw

OLA
Y

New Olay Total effects positions itself as a light weight cream which fights
seven signs of aging with its quick absorbing moisturizer.
Watch the video : https://www.youtube.com/watch?v=kg3YKn4VIp8

ENGAGING THEM

Digital
/Campaigns

COLGAT
C
olgate brings you a Magical Sea World in 4 unique sets: Pirate Hunt,
E
Treasure Hunt, Pirate Ship and Coral Reef with
#colgatemagicalstories. Two YouTube videos have been released on
16th June 2016.

https://www.youtube.com/watch?
v=mw5p5xLYDOo

https://www.youtube.com/watch?v
=--wlNL7CmEU

COLGAT
Colgate Sensitive Pro-Relief promotes itself on Facebook through a post and
E which helps repair sensitive areas of teeth giving instant and lasting
video
relief.

Facebook : Released on 16th

June with 8 likes, 169 views and 2 commen
ts

Facebook
: Released on 16th
May with 15K likes, 279
shares and 138 comments

CLOSEUP

#FirstMoveSelfie :
Close-up organized a
selfie contest through a
post on Facebook
Facebook
: Released on 26th
May with 26K likes, 347K
views, 755 shares and 33
3 comments

VIVEL

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bit.ly/28OEgFB

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http://bit.ly/28Qfy5X

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#AbSamjautaNahi: The new Vivels hashtag talks about women empowerment

and promotes it on Facebook through different posts, videos and case studies.
Website : https://www.facebook.com/AbSamjhautaNahin/?fref=nf

DOV
E

Dove Beauty Moisture Face Wash replenishes moisture

while cleansing, for beautifully soft skin, every day.
Facebook : Released on 22nd June, with 463 likes, 1 share
and 5 comments.
Website : https://www.facebook.com/DoveIndia/?fref=ts

NAVRATNA
#DeStresswithNavratna : Himani Navratna Oil promotes its hair oil variants
OIL
through Facebook posts which not only gives you relief from hair ailments but also
de-stress and provides nourishment.

Facebook
: Released on 19th
June with 17 likes and 1
share

Facebook
: Released on 12th
June with 12 likes and 1
share

Facebook
Facebook
: Released on 22nd June w : Released on 23rd
ith 18 likes, 1 share and
June with 2 likes
1
comment

NAVRATNA
Navratna Plus did a Facebook post of hairfall control oil which is
OILup of natural extracts from 9 herbs which treats the dry and
made
damaged hair and makes it beautiful.

Facebook : Released on 18th

June with 29 likes and 4 share
s

Facebook : Released on 20th

June with 22 likes, 3 shares
and 1 comment

NIVE
Promoting Fathers day on Facebook through a contest
A
where the participants had to share their best
#MomentswithDad.

Facebook : Released on 19th

June with 50 likes and 930 views

BIOTIQU
Biotique
promotes its Hair oil and Facewash
E
variants/Shampoo/Serum/Scrub/skin lotion through Facebook
posts.

Facebook : Released on 21st

June with 73 likes, 17 shares and 5 co
mments

Facebook
: Released on 20th
June with 9 likes and 2
shares

GARNIE
#BlendedWithLove : Garnier launches new collection of Ultra
R
Blends shampoo made up of natural ingredients.

Facebook : Released on 22nd

June with 7.9K likes, 163 shares and 45 comments

GARNI
ER

Facebook post of new Garnier

Power White double action
Facewash which kicks off the
dust and pollution from your
face.
Facebook : Released on 10th
June with 115 likes and 5 co
mments

PATANJALI
Patanjali promotes its Facewash variants/face scrub/facial foam
through Facebook

Facebook
: Released on 22nd
June, with 50 likes, 2
shares and 4 comments.

Facebook
: Released on 21st
June with 72 likes, 17
shares and 5 comments.

Facebook
: Released on 20th
June with 71 likes, 1

Facebook
: Released on 23rd
June with 16 likes and

Facebook
: Released on 19th June
with 99 likes, 19 share
s and 2 comments.

Facebook
: Released on 18th Ju
ne with 132 likes, 25

VICC
O

Vicco Turmeric Cream

provides natural UV
protection during any
season.
Facebook
: Released on 14th
June with 380 likes, 1

Vicco Vajradanti Paste is an

Ayurvedic and natural paste
made from 18 rare herb
extracts for oral and dental
Facebook
: Released on 22nd
care.
June with 30 likes, 1 share an
d 2 comments.

VICC
O
Facebook post of Vicco
turmeric WSO cream, which
nourishes your skin from
within and improves its tonal
value which makes your skin
healthier, blemish-free and
beautiful.
Facebook: Released on 24th
June with 7 likes, 1 share an
d 2 comments

VICC
#NuksaanSeBachneKaAdvice
: Promoting Fathers day on facebook through a
O
contest where the participants had to share their father's best #
NuksanSeBachnekaAdvice.

Facebook
: Released on 20th
June with 69 likes,
6 shares and 20 com
ments

Facebook
: Released on 19th
June with 6.4K likes, 6
7 shares and 92 comments

Facebook
: Released on 18th
June with 3.1K likes,
98 shares and 158 comme
nts

Facebook
: Released on 17th
June with 4.1K likes, 9
2 shares and 150 comment
s

VICC
O

Facebook post on
international Yoga day by
Vicco
Facebook
: Released on 21st
June with 33 likes, 4 sh
ares and 1 comment

#Monsoon2016 : Vicco celebrates

this monsoon through a post on
Facebook
Facebook : Released on 22nd
June with 54 likes, 1 share and 4 c
omments

PALMOLI
VE
#Palmolivegirls : Palmolive
celebrated Fathers day on
facebook

Facebook : Released on 19th

June with 80 likes and 2 commen
ts.

EVERYU
TH
New Everyuth Ultramild
Apricot Scrub promotes itself
through a Facebook post
which contains Apricot
extracts to soften your skin.
Facebook : Released on 22nd
June with 4 likes

EVERYU
TH

Everyuth is promoting itself

on fathers day by saying
that Men can also use skin
products and gift their
father Everyuth products on
this fathers day
Facebook : Released on 19th
June with 2 likes.

CLEAN AND
CLEAR
Clean and Clear promotes itself on
Facebook through a post which
says that it contains bursting
beads with natural berry extract
which removes oil, dirt and makes
your skin beautifully clean and
clear everyday.
Facebook : Released on 14th
June with 3 likes

THANK YOU

THATS ALL
FOLKS