Leeds Girl Geeks

@leedsgirlgeeks 13th May 2010

Joscelyn Upendran – CEO lovle

Creative Commons UK - Public Project Lead England & Wales

@CCUnitedKingdom
@joscelyn
This presentation is licenced BY NC SA licence
http://creativecommons.org/licenses/by-nc-sa/2.0/uk/
attribution to: Joscelyn Upendran –
http://www.twitter.com/Joscelyn
http://www.flickr.com/photos/foko_madagascar/2865834995/sizes/l/
 Tech start up as a woman ...?!?
• Fast Company February 2009…
• What my mum said ...
• What my college lecturer said ...
• Ssh don’t mention You Tube!
• The pitch…
• Networking as a woman

http://www.flickr.com/photos/steveevets/3242023234/sizes/l/
 Why did I get involved with CC?
• Wanted to help raise awareness in UK
• Aligned with aims of lovle
• To spread the word and
• alter misconceptions

http://www.flickr.com/photos/damiensimages/969487159
 What is it?
• US Non Profit Organisation
• Free copyright licences to exercise copyright
to suit the copyright holder
• 7 years ago  now in 100s jurisdictions
• CCUK - www.creativecommons.org.uk
– Twitter - @CCUnitedKingdom
• Promotes easier sharing, innovation &
creativity

http://www.flickr.com/photos/foxspain/3219577797/sizes/l/
 Trouble with © …
• Automatic © - “All rights reserved” you
have the rights whether you want them or
not
– What if copyright owner wants people to copy,
distribute, share, remix, build upon works?
• “Some rights reserved”

http://www.flickr.com/photos/917press/2583620793/sizes/l/
http://www.flickr.com/photos/domhuk/199420118/sizes/o/
http://www.flickr.com/photos/inju/379865955/sizes/l/
 Heard of CC? Have you heard of ...
• Flickr (Yahoo!)
• MIT, Open University, Bloomsbury Academic
• BBC – R&D TV
• Yoko Ono, Gwen Stefani, Curt Smith, Nine Inch
Nails
• The Whitehouse
• Fiat
• Cory Doctorow (Tara Hunt & “Whuffie”)
• Wikipedia
• Google & Yahoo! Search

http://www.flickr.com/photos/steren/2732488224/sizes/l/
 CCUK
• CC Scotland, CC
E&W, CC NI
• UK wide licences
• ...coming soon

http://www.flickr.com/photos/laertes_za/1978964397/sizes/o/
http://www.flickr.com/photos/number10gov/4601012387/ CC BY NC ND
http://www.flickr.com/photos/foreignoffice/4601132906/in/set-72157624045385658/ CC BY ND
http://www.flickr.com/photos/uklabour/4516772127/sizes/l/in/set-72157623681094265/ CC BY NC SA
http://www.flickr.com/photos/uklabour/4560760546/sizes/l/in/set-72157623796931546/ CC BY NC SA
 Conclusions & Qs
• Tool to exercise copyright - Legal “interoperability”
• You don’t give up copyright but use it to suit
• Encourages sharing & remixing for greater benefit (viral)
• It’s already happening…
• So go take a look if it could work for you…
• Qs?
 Leeds Girl Geeks
@leedsgirlgeeks 13th May 2010

Joscelyn Upendran – CEO lovle

Creative Commons UK - Public Project Lead England & Wales

@CCUnitedKingdom
@joscelyn
This presentation is licenced BY NC SA licence
http://creativecommons.org/licenses/by-nc-sa/2.0/uk/
attribution to: Joscelyn Upendran –
http://www.twitter.com/Joscelyn
http://www.flickr.com/photos/foko_madagascar/2865834995/sizes/l/