CUSTOMER VALUE is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Total CUSTOMER VALUE is the product value, service value, personnel value and image value. Value delivery system:-all the experience the customers will have on the way to obtaining and using the product or service.
CUSTOMER VALUE is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Total CUSTOMER VALUE is the product value, service value, personnel value and image value. Value delivery system:-all the experience the customers will have on the way to obtaining and using the product or service.
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CUSTOMER VALUE is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Total CUSTOMER VALUE is the product value, service value, personnel value and image value. Value delivery system:-all the experience the customers will have on the way to obtaining and using the product or service.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Top management Customers Middle management Front-line people Front-line people Middle management Customers Top management Customer Perceived Value CPV is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Difference between total customer value and total customer cost Total customer value:- product value, service value, personnel value and image value Total customer cost:- monetary cost, time cost, energy cost Delivering High Customer Value Loyalty:- commitment to re buy or re patronize Superior value preposition:-whole cluster of benefits that the company promises to deliver. Value delivery system:-all the experience the customers will have on the way to obtaining and using the offering.