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    International Business Lecture No, 43 by DR - Shahzad Ansar

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    Abdul wadood
    This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of international political economy and on regional and national issues.

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    International Business Lecture No, 43 by DR - Shahzad Ansar

    Uploaded by

    Abdul wadood
    1 views7 pages
    This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of international political economy and on regional and national issues.

    Original Title

    Lecture 43

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    This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of international political economy and on regional and national issues.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    1 views7 pages

    International Business Lecture No, 43 by DR - Shahzad Ansar

    Uploaded by

    Abdul wadood
    This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of international political economy and on regional and national issues.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 7

    International

    Business
    Lecture No,43
    By
    Dr.Shahzad Ansar

    PRODUCT STRATEGIES
    Specially Designed Strategies for
    abroad.
    Level of Modification.
    Economics and Modification.
    Cultural Modifications.
    Modification demanded by Local
    Laws.
    Obsolesce related Modifications

    PROMOTION

    Stimulating demand for company's


    Products.

    Advertisement.
    Using different Medias.
    Personal Selling.
    Tele-marketing

    PRICING
    Upper and Lower price
    Regulations.
    TAXES
    Currency Fluctuation.

    PLACE
    Strategic Site Location for
    MNEs.
    Standardizations.
    Geographical Distribution
    Channels.

    BRANDING
    Branding
    Brandan identifying mark for products or
    services
    Trademarka legally registered brand
    Provides instant recognition, thereby saving
    promotional costs
    Language factorsbrand names may carry a
    different association in another language
    pronunciation presents other problems
    different alphabets present other problems

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