Do Now: In your notebooks.

Write about a time you convinced

someone to do something or buy
something or believe something?
What was it? How did you convince
them? Do you think you are good
at convincing people?

What do all these pictures have in common?

Persuasive
Techniques
(Otherwise known as:
PROPAGANDA)

PROPAGANDA: techniques used

to influence opinions, emotions,
attitudes or behavior.

What is persuasion?
Generally

an
appeal to emotion,
not intellect.
An

attempt to
change your
behavior
It

attempts to

guide your

choice

Who uses propaganda?

Military
Media
Advertisers
Politicians

You and I!!!

Propaganda

Bandwagon Technique
Techniques

Testimonial
Loaded Word
Misuse of statistics
Name calling or stereotyping
Plain Folks
Snob Appeal
Transfer

Bandwagon
Technique

Everyone is doing it!

You should too!!!

Testimonial

Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.

Loaded Word

Use
loaded
words like .
..
new
improved
best

Misuse of
Statistics
Four out of five dentists
recommend sugarless gum for
their patients who chew gum

When the statistics are based on a falsehood.

stereotyping

Snob Appeal
aims to flatter
Makes insinuation
that this product is
better than others.
avant garde
ahead of the times.

The ultimate driving machine

Lexus sports car

Plain Folks

Makes the leaders look like

Plain folks (mom and pop
style).
a convincing method to
show they are just
common people.
Opposite of snob appeal

Transfer
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.

PRACTICE:
What type of propaganda technique is used
in the following ad?
A.
B.
C.
D.
E.
F.
G.

Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer

B. Loaded word

Rules of the Game:

1.) You must arrange your desk in a
U formation.
2.) You must pass the board each
time. Everyone is participating!!
3.) You may use the letters, instead of
writing out the words.
4.) You can not YELL out!

What type of propaganda

technique is used in the following
ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial

C. Testimonial

Loaded Word

What type of propaganda

technique is used in the
following ad?
A.
B.
C.
D.
E.
F.
G.
H.

Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer

D. Name Calling

What type of propaganda technique

is used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.

Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer

A. Bandwagon

What type of propaganda technique is

used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial

What type of propaganda technique is

used in the following ad?
A.
B.
C.
D.
E.
F.
G.

Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer

Loaded Word

What type of propaganda technique is

used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer

Loaded Word

What type of propaganda technique is

used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.

Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer

Bandwagon

What type of propaganda is

this?
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!

A.
B.
C.
D.
E.
F.
G.

Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer

Misuse of Statistics

What type of propaganda technique is

used in the following ad?
A. Bandwagon

B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

Snob Appeal

What type of propaganda is this?

A.

Bandwagon

B.

Loaded Words

C.

Testimonial

D.

Name-Calling

E.

Plain Folks

F.

Snob Appeal

G.

Misuse of Statistics

H.

Transfer

Testimonial

What type of propaganda is this?

A.

Bandwagon

B.

Loaded Words

C.

Testimonial

D.

Name-Calling

E.

Plain Folks

F.

Snob Appeal

G.

Misuse of Statistics

H.

Transfer

D. Name -Calling

What type of propaganda is this?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

F. Snob appeal

What type of propaganda is this?

A.

Bandwagon

B.

Loaded Words

C.

Testimonial

D.

Name-Calling

E.

Plain Folks

F.

Snob Appeal

G.

Misuse of Statistics

H.

Transfer

B. Loaded Words

Individual assignment: Due Monday

Choose a type of persuasive device.

Come up with an advertisement. You must use
color!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words
On the back, explain which type of
propaganda it is and why.