Professional Documents
Culture Documents
NutriMoo Official 2016
NutriMoo Official 2016
production
Europe has high milk producing system, whereas New Zealand has low cost,
outdoor pasture only system
India is the largest milk producing country in the world however the demand
is still unmet
In US, 86% of milk is produced on the 26% of farms that have more 100 cows
India`s average Herd size - 2 buffaloes or 2 cows
organized
Organized sector is majorly occupied with aggregators
Per Capita Milk consumption is around 276 g per day, compared to US
i.e. 3.3L
Dairy contributes to 16% of consumer spend on food: 18% in Urban, 15%
in Rural
According to FSSAI, in 2011, 68% of the milk sample tested were
adulterated and not fit for consumption. Since then, no data is
available for further clarification
About Us
End-to-end fully integrated supply chain management
State of the art dairy farm (located in close proximity of Yamuna river) with ultra
Generous
Environme
ntal
Protection
Build
Relationshi
p
Entreprene
urial
Financial
Sustainabili
ty
Ethical
Integrity
Our Products
We offer the three different types of products at present:1. Pasteurized Milk A milk completely free from bacteria to extend the shelf life to
more than two three weeks. Its processed with High temperature, short time
(HTST)
2. Homogenized Milk A second type of milk that disperses the fat , or cream evenly
throughout the milk. Nothing is added or removed from milk during this process.
3. Flavoured Milk Yet another unique product line, with richness of flavours with no
added preservatives or artificial colours. Its pure as it gets from cows with no
separation of fat or any content.
A few Competitors
4S Foods
(Are They?)
FutuRe
z
Farme
ry
Wise
Cow
Pride Of
Cows
Our Process
Milk
Processing
Plant
Raw Milk
Storage
Sterilization
Plant
Refrigeration
Chamber
Packing
Machine
Pasteurization
System
Temporary
Storage Tank
Pasteurized &
Homogenized
Milk Ready
High
Temperature
Sterilized Milk
Flavour &
Sugar Mixing
Flavoured
Milk
(Storage
Plant)
Why NutriMoo
Courteous Employees
Accountability
Future Plans
We aspire to become the most admired milk brand within
our customer segment in Gurugram
We aspire to expand our operations out of Gurugram and
reach different parts of Delhi NCR by continuously
improving our operational efficiency
We aspire to bring new products to our portfolio and meet
different needs of our customers
SWOT Analysis
STRENGTH
End-to-End In-House Supply Chain
Management. No dependency on others
Dairy farm in close proximity of Yamuna
river, hence great quality of water and
fodder (Silage)
Highly trained staff to understand
customer priorities
WEAKNESS
Short shelf life of the product Proper
Pasteurization and storage at
recommended temperature and in
hygienic conditions, are the only
precautions
OPPORTUNITIES
To spread awareness regarding
importance of pure and fresh milk and
positive impact on health
High percentage of educated and
health conscious people in NCR region
to understand the value of pure milk
Competitors selling the milk with
Organic tag
THREATS
Extreme and unpredictable weather
conditions in the area of operations
Stock of Silage
Engagement with multiple government
departments. Absence of single window
system on ground
Competitors selling the milk with
Organic tag