Indias Cultural Diversity

LANGUAGES
Sanskrit is the root of all
Indian languages.
This language is
completely scientific,
grammatical and logical
language.
In many other Indian
languages, some words
are derived directly from
Sanskrit such as Pitar.

Indian Traditions:
India, in the past, witnessed
successive waves of migration
from various foreign forces
like the Persians, Arabs,
British and Turks. Though,
with
time,
all
Indian
Traditions
they left behind their
indelible mark which is still
reflected in the culture and
traditions of India. From one
state to another, there is huge
variation in the language,
attire, beliefs and other
demographic aspects of the
denizens that it is simply
mind boggling.

Etiquette
India is a vibrant
amalgamation
of
varied
ethnic
groups,
climate,
cultures,
regions
and
traditions. As such, many
people visiting the country for
the first time find it uniquely
different. On one hand, you
will find many conservatively
dressed
Indian
women
flocking the temple entrance.
On the other, there are others
who have no qualms walking
the fashion ramp in the
skimpiest of clothes. While
there
are
millions
of
illiterates in the Indian
subcontinent, there are also
those who are the driving
force behind the booming IT
industry in India.

Dressing Etiquette
Majority of the Indians,
especially in the rural areas,
small towns and cities, are a
conservative.
Short, revealing clothes,
especially for women, is a
strict taboo.
As such, it's expected that you
dress up according to the
situation.

Indian Proximity
Indian culture and tradition
forbids unnecessary touching or
any form of physical contact,
especially between a man and a
woman, in public.
Kissing in public is a not
advisable.
You can shake hands with
people, or better still stick, to the
traditional Namaste, the popular
Indian style greeting.
For this, you need to press your
hands together with all fingers
pointing towards the sky in front
of your chest and politely say
Namaste, while looking at the
person you are saying it to.

Joint Family System

A majority of the people in India prefer to live in a joint family, which
could comprise anywhere between a group of two or more members
to even over 20 members sometimes.
As per the Indian way of living, the commanding position in a family
is held by the eldest earning male member. He consults other adult
members on important issues, but it is his decision that ultimately
prevails. However, a lot of importance is also given to the advice of
the eldest retired members of the family.

Women as Homemaker
As per the lifestyle of the
Indian people, it is the
duty of a woman to take
care of her home.
As such, from her
childhood, a girl child is
taught to rustle up
mouth-watering dishes
by her mother and other
ladies in her family.
She is also taught to
attend to guests and
strangers politely and
elegantly because it is
thought
to
greatly
reflect
upon
her
upbringing.

Places of Worship Customs

Worshipping is an important part of the daily life
of Indian people. You will find the holy basil tulsi
planted in maximum houses, which people water
as well as worship everyday religiously.
Many Indians are associated to various religious
sects and attend weekly gatherings to listen to the
sermons.

Respecting Elders
One common trait you will find amongst Indians is that children
show utmost respect to their elders. Now this is one habit all Indian
parents deliberately inculcate in their children, since beginning. It is
an unsaid rule in India that a person cannot rudely respond to
elders. It is deemed disrespectful in India to refer to an elder by
his / her name. Instead people prefer calling them uncle and aunt,
especially if the person is very elderly. It is also customary in India
for the youngsters to touch the feet of their elders as a way of
greeting as well as on important occasions.

Hospitality
Perhaps, the one thing
that is going to take you
by surprise and also
deeply touch you on
your India tour is the
warm hospitality of
Indians. A ready smile
on the face, always
willing to go out of the
way to help somebody,
exuding genuine
happiness upon meeting
a person - these are
some of the common
traits you will find in
maximum Indians. The
Sanskrit adage, "Atithi
Devo Bhava," meaning
the guest is truly your
god dictates the respect
granted to guests in
India.

Welcoming Guests- Traditions

Playing the perfect host is an integral part of the Indian culture
and tradition. As such, Indian people go to great lengths to make
their guests feel welcome. Garlanding, aarti and applying tilak, or a
red vermillion mark, on the forehead of the guest is, thus, an
important part of the reception ritual. There are basically two
reasons behind the garlanding tradition of India. Firstly, it
showcases one's happiness at receiving the particular guest and
secondly, it is a form of publicly acknowledging the guest's
importance.

Indian Family Value System

1Some other values that are part

of India's cultural heritage are:
Living peacefully and respecting
each other's rights.
Never ever compromising on
integrity for the purpose of
prosperity.
Maintain strong bonds with the
family members as well as
relatives.
Being hospitable to everyone
who comes to your home,
irrespective of his caste, creed,
financial position or status.
Treating guest as God i.e. 'Atithi
Devo Bhava'.
Remembering and bowing to
God first thing in the morning.
Indulging in yoga and
meditation.
Always taking the advice of
elders in case of any important
decision

Snapshots of India

Snapshots of India

Snapshots of India

Marriage in India

North India
Wonders of North

Adventure India

South India
Western India

Snapshots of Indian food

OUR SPECIAL DISHES DURING FESTIVALS

TAMARIND RICE WITH SWEET CHAPATI AND VADA

OUR

DELICIOUS

DAILY

BREAKFAST

UPMA

BREAD + BUTTER+JAM

MASALA DOSA
I
D
LI
+
V
A
D
A

OUR REGULAR AND SPECIAL MEAL

OUR TRADITIONAL WAY OF HAVING MEAL.

MOST OF THE SOUTH INDIANS PREFER TO HAVE
FOOD SERVED ON A PLANTAIN LEAF.

THE FAMOUS TRIBE OF OUR STATE KNOWN AS

LAMBADA

OUR TRADITIONAL COSTUMES

VARITIES OF SAREES

OUR TRANSPORT FACILITIES FOR SCHOOLS

AUTO RIKSHAW CAN CARRY UPTO SIX CHILDREN

CYCLE

RIKSHAW

Tourism Heritage of India

Three of the 20 most richest people in the world are

from India.
The top Three
Indians are
1. Laxmi Mittal
2. Mukesh
Ambani
3. Anil Ambani

Achievement made by Indian Engineers

in the Silicon Valley include:
Vinod Khosla Founder of Sun
Microsystems
Vinod Dham Invented Pentium
Microprocessor
Sabeer Bhatia created and
founded Hotmail

Indians around the globe

There are 3.22 millions Indians in USA
(1.5% of population), but they constitute:

38% of doctors
12% scientists
36% of NASA scientists
34% of Microsoft employees
28% of IBM employees
17% of INTEL scientists
13% of XEROX employees

Facts and Statistics

India is one of the ten nuclear state in the world has a labor force of
over 509 million, 60% of which is employed in agriculture and related
industries.
India is the second most populous country, and the most
populous democracy in the world.
It is the worlds 4th largest economy in terms of purchasing
power.

Facts and Statistics

India's median age is 24.9, and the population growth rate of 1.38%
per annum.
Hindi is the national language. There are 21 other languages that are
either spoken or have classical status. The number of dialects in
India is as high as 1,652.
Over 800 million Indians, or about 80.5% of the country's
population, are Hindu Other religious groups include Christians
(2.3%), Sikhs (1.9%), Buddhists (0.8%), Jains (0.4%) And
minorities include Jews, Zoroastrians, Bah's and aboriginals

Facts and Statistics

The national gender ratio is 944 females per 1,000
males.
Major industries include automobiles, cement, chemicals,
consumer electronics, food processing, machinery, mining,
petroleum, pharmaceuticals, steel, transportation equipment, and
textiles.
Almost 70% of Indians reside in rural areas.

Facts and Statistics

India's largest cities are Mumbai (formerly Bombay),
Kolkata (formerly Calcutta), Delhi, Chennai (formerly
Madras), Bengaluru (formerly Bangalore) , Hyderabad
and Ahmedabad

It is the largest democracy in the world

Facts and Statistics

Uniqueness
Heritage Sites
Cultural Attractions
Beaches
Medical Tourism
Shopping
Indian Cuisine
Ayurveda

PRINTS AD
CAPTIVATING VISUALS
SHOWING DIVERSITY IN:
GEOGRAPHY
HERITAGE
CULTURE
CUISINE

Current leaders

Bush visits India

US President George W Bush examines some baskets and hats made

from simple waste material such as palm and banana leaves during a
visit to Acharya NG Ranga Agricultural University in Hyderabad on
Friday, March 3, 2006.

ATITHI DEVO BHAVA CAMPAIGN

MEDIA
MASS MEDIA COMMUNICATION IN
NEWSPAPERS, TV, CINEMA AND
OUTDOORS.

BRAND AMBASSADOR(2008)
AAMIR KHAN

TV COMMERCIAL
SUGGESTS A FEW BASIC COURTESIES. IF A
GUEST IS HARASSED, WE SHOULD STEP IN.

 2009 AIMS PGPM-H08