Leader & Leadership

Leaders Enable Others to Act

The

first responsibility of a
leader is to define reality. The
last is to say thank you. And in
between, the leader is a
servant.

Max DePree

Leader & Leadership

Leadership is behavior, not a role

People become leaders because of
what they do, not because of the
titles or roles that they have.
There are leaders at all levels of an
organization.
It is a big mistake to think that
leadership exists only at the top.

Strategic Leadership
The skill of nurturing change :
1. Personal mastery
2. Mental models
3. Team learning
4. Systems thinking
5. Shared vision

Strategic Leadership: 1. Personal

Mastery

Strategic Leadership: 2. Mental Model

Strategic Leadership: 3. Team Learning

Together
Everyone
Achieves
More

Nobody wins
until we all
do!

Strategic Leadership: 4. System

Thinking

Emergent: Water

Emergent Properties
Type I Property

Type II Property

Independent
Variables

Interdependent
Variables

(e.g., weight)

(e.g., success)

All-Star
All-Star team
team is
is not
not necessarily
necessarily the
the best
best team
team in
in the
the league
league

Failure to think sistimatically

1. I am my position
2. The enemy is out there
3. Illusion of taking charge
4. Fixation on events
5. Delusion of learning from

experience
6. Myth of the management team

Strategic Leadership: 5. Shared Vision

There is
nothing more
pathetic
than a man with
eyesight but
has no vision.

Overarching theme

Start small - Act now

Blame no one,
expect nothing,
do something

Anatomy of Communications the 5-W Approach :

1. Who says
- Source
2. What, to
- Message
3. Whom, through
- Recipient
4. Which Channels, with - Medium
5. What Effect ...
- Action

A good communications plan need to

address several points :
1. Target Audience
2. Medium
3. Creativity
4. Effectiveness and efficient.

Understanding the Target

Audience

Creativity is nothing without the perfect

understanding of target audience.

At the Arabian Bazaar

A Chinese merchant shouts:

The Arabs were very angry

A happy Chinese merchant in China Town

Understanding the Medium

Creativity is nothing without the

perfect understanding of medium.

 Old man walking across a construction site,

unaware of the possible dangers and hazards in
front of him ...

 Construction foreman, using a megaphone

shouts, Watch out, get out of there!

 Old man - confused - replied, Whaaat?

 Old man was hit by a construction beam ...

 Old man in front of a signboard Do not enter

Site Project! at the entrance of a construction
site.

The Basic Understanding of

Creativity
Creativity is the ability to generate

fresh, unique, and appropriate ideas

that can be used as solutions to
communications problems

 Big Top Circus arena

 Clown says, Im funny, you guys laugh!

 Circus crowd does not respond

 Lion pulls clowns pants down

 Crowd laughs

Basic Communication
Noise
Process
Clutter, message conflict and inconsistency
Channel
Source
Program/services,
agency

Message
Messages
(planned, unplanned,
product, service)

Newspaper, mail,
magazine, e-mail,
TV, radio,
package, salesperson,
customer service,
internet

Feedback
Interest/not, request information, visit,
sample product, repeat

Receiver
Target audience

Motivated Sequence in
Communications
e & tition
m
Ti
pe
m
Co

Action

Support
PR

Need

Unaware

Attentio
n

Satisfacti
on