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The Just Dial Model: For XLRI: Subhayu Sanyal Shwet Kashyap V.Sathish
The Just Dial Model: For XLRI: Subhayu Sanyal Shwet Kashyap V.Sathish
For XLRI:
Subhayu
Sanyal
Shwet
Kashyap
V.Sathish
Justdial - An Entrepreneurial
Venture
Story from the Beginning
Idea
Justdial - Foundation
Justdial was founded by Mr V S S Mani who is
currently
theManaging Directorand
Chief Executive Officerof the Company
Three-member start up based out of Mumbai
Started with providing local search services over
the phone in 1996.
Based on indigenous idea - believed by handful
people including the founder
Focus on development of reliable Database
Key
Activities
Provide
local
search services
over the phone
Collect data on
various business
offerings and
provide relevant
information to users
Key
Resources
Borrowed
Furniture,
Rented Computers,
3x5 Feet Garage,
Capital - Rs 50000
Ground Knowledge
& experience with
UDI
Family Support
Cost
Structure
Employee
Expenses
Admin & General Expenses
Database Management
Value
Propositions
Bridges the gap
between the users and
businesses
Connects the potential
buyers with the
businesses
Caters to Businesses
which want to spend less
on advertising
Real-time basis search
services
Customer
Relationshi
Provide ps
comprehensive
information about
relevant products &
services
Reliability of
information
Channels
Custome
r
Segment
Users
who try to find
sproviders
the relevant
of products and
services
Businesses with
relevant product and
services to market
their offerings
Telephone
Revenue Streams
Premium subscription for business on JustDial List
Percentage of client sales
Focused
Effort
to
Collect
Feedback: Focusing a lot on user
reviews and ratings. JustDial has more
user reviews and ratings than all other
websites put together in India.
Initiatives like Tag your Friend, Rate
& Win focus on improving the
customer feedback mechanism and
Key
Activities
Provide
local
search services
Collect data on
various business
offerings and
provide relevant
information to users
Key
Long
operating
Resources
Cost
Structure
Employee
Expenses
Value
Propositions
Bridges
the gap
between the users and
businesses
Connects the potential
buyers with the
businesses across
various cities
Caters to Businesses
which want to spend less
on advertising
Real-time basis search
services
Search Plus Services enabler of transaction
Best deals available on
favorite items for the
users
Customer
Relationship
s
Provide relevant
&
updated information in
B2B and B2C segments
Online community for
feedback and reviews
Multi-lingual 24x7
support
Tagging based on
trusted user sources
Channels
Custome
r
Segment
Users
who try to
s
find the relevant
providers of products
and services
Businesses with
relevant product and
services to market
their offerings
Database
Companies
Market Research
Companies
Telephone
Mobile Applications
Internet
Text Services
Revenue Streams
Premium subscription for business on Justdial List
Percentage of client sales
Sponsored Advertisements
Paid Campaigns
Key
Activities
Provide
local
restaurant & hotel
search services
Collect data on
food menus,
contacts and
provide relevant
information to users
Key
Resources
Large
Database of
restaurants across
cities
Presence across 7
countries
Cost
Structure
Value
Propositions
One-stop
shop for
diners and offers a way
for restaurants to
differentiate themselves
Bridges the gap
between the consumers
and restaurants through
efficient technology
applications which
reduces the delivery time.
Rating based pricing
model for the food
delivery service.
Online ordering in new
markets like London and
African countries.
Customer
Relationshi
ps build
Online service
with mandatory rating
mechanism.
Channels
Mobile Applications
Internet
Custome
r
Segment
Users
who try to find
s of
local restaurant
various cuisines
Restaurants who
want their names to
reach the target
audience
Customer preferring
home delivery
Database
Companies
Market Research
Companies
Revenue Streams
Advertising: The ads which are placed on their website
generate the majority of the revenue for the company
Ticket Sales: Zomato also sells tickets for various events and
earns a commission through these sales
Consulting: Owing to the huge database of restaurants,
users and their preferences, Zomato also provides business
consulting and data analytics services to their clients