The Just Dial Model

For XLRI:
Subhayu
Sanyal
Shwet
Kashyap
V.Sathish

Justdial - An Entrepreneurial
Venture
Story from the Beginning
Idea

- to provide instant and free information to

people about any service they need around a
location.
Idea of providing just the information required which was
otherwise painful to find in the voluminous yellow pages
A brilliant idea but a failed attempt initially.
The idea that crashed while taking its first flight in the form
of Ask Me Services in 1989 due to hostile environment
Failures teach the Entrepreneurs - V S S Mani
decided to start it again in 1996
With limited resources but with
a better business acumen and clarity

Justdial - Foundation
Justdial was founded by Mr V S S Mani who is
currently
theManaging Directorand
Chief Executive Officerof the Company
Three-member start up based out of Mumbai
Started with providing local search services over
the phone in 1996.
Based on indigenous idea - believed by handful
people including the founder
Focus on development of reliable Database

Mission: To provide fast, free, reliable and

comprehensive information to our users and
connect buyers to sellers.

Justdial - Then & Now

Business Model - Inception

Key
Partners

Key
Activities
Provide
local
search services
over the phone
Collect data on
various business
offerings and
provide relevant
information to users

Key
Resources
Borrowed
Furniture,
Rented Computers,
3x5 Feet Garage,
Capital - Rs 50000
Ground Knowledge
& experience with
UDI
Family Support

Cost
Structure
Employee
Expenses
Admin & General Expenses
Database Management

Value
Propositions
Bridges the gap
between the users and
businesses
Connects the potential
buyers with the
businesses
Caters to Businesses
which want to spend less
on advertising
Real-time basis search
services

Customer
Relationshi
Provide ps
comprehensive
information about
relevant products &
services
Reliability of
information

Channels

Custome
r
Segment
Users
who try to find
sproviders
the relevant
of products and
services
Businesses with
relevant product and
services to market
their offerings

Telephone

Revenue Streams
Premium subscription for business on JustDial List
Percentage of client sales

Justdial - How it Changed over

Years?
- 1/2 through adoption of latest IT Technologies:
Seamless development
Launched the Mobile WAP version and the Official Website in 2007.
Continuously incorporated the latest IT applications to improve upon the
customer value proposition and work upon the best practices across the
industries.
Reducing the time-to-respond: Not relying on tried-and-tested formulas.
Adaptive to the growing needs and the changes in business environment.
Process-oriented Learning: Justdial business involves market inputs that
in turn help to generate the largest customer database. Knowledge of the
individuals delivering the services are continuously improved through better
understanding of the customer inputs.

Focused
Effort
to
Collect
Feedback: Focusing a lot on user
reviews and ratings. JustDial has more
user reviews and ratings than all other
websites put together in India.
Initiatives like Tag your Friend, Rate
& Win focus on improving the
customer feedback mechanism and

Justdial - How it Changed over

Years?
- 2/2
Diversification of Product Offerings: Just Dial Search Plus services
launched in 2013 to enhance the search for users & SMEs for better
visibility .
Funding: In May 2013, Justdial went public on May 20 at a price between
Rs. 470-543. Out of 17.5 million shares, 13.5 million shares were offered
to the public and 3,936,925 shares have been subscribed to by 15 Anchor
Investors at Rs 530 per equity share, for a total of around Rs 208.65 crore.

Promotion Strategies: Mix of

Television, Radio, Print and
Online media. Just Dial has
gained popularity by simple
word-of-mouth. Justdial has the
Unique
phone
number
8888888888
which gets
easily transmitted as it is easy
to remember.
Endorsed by
eminent
personalities
like
Amitabh Bachchan & Boman
Irani.

Business Model - Present

Key
Partners
Investors
like SAIF
Partners, Tiger
Global

Key
Activities
Provide
local
search services
Collect data on
various business
offerings and
provide relevant
information to users

Key
Long
operating
Resources

history & database

Advance and
scalable technology
Experienced Mgmt
Presence across
all major cities with
2850 employees

Cost
Structure
Employee
Expenses

Value
Propositions
Bridges
the gap
between the users and
businesses
Connects the potential
buyers with the
businesses across
various cities
Caters to Businesses
which want to spend less
on advertising
Real-time basis search
services
Search Plus Services enabler of transaction
Best deals available on
favorite items for the
users

Customer
Relationship
s
Provide relevant
&
updated information in
B2B and B2C segments
Online community for
feedback and reviews
Multi-lingual 24x7
support
Tagging based on
trusted user sources

Channels

Custome
r
Segment
Users
who try to
s
find the relevant
providers of products
and services
Businesses with
relevant product and
services to market
their offerings
Database
Companies
Market Research
Companies

Telephone
Mobile Applications
Internet
Text Services

Revenue Streams
Premium subscription for business on Justdial List
Percentage of client sales
Sponsored Advertisements
Paid Campaigns

Business Model - Zomato

Key
Partners
Uber
Taxi
London &
Partners - could
launch Zomato in
UK within expected
timeline

Key
Activities
Provide
local
restaurant & hotel
search services
Collect data on
food menus,
contacts and
provide relevant
information to users

Key
Resources
Large
Database of
restaurants across
cities
Presence across 7
countries

Cost
Structure

Value
Propositions
One-stop
shop for
diners and offers a way
for restaurants to
differentiate themselves
Bridges the gap
between the consumers
and restaurants through
efficient technology
applications which
reduces the delivery time.
Rating based pricing
model for the food
delivery service.
Online ordering in new
markets like London and
African countries.

Customer
Relationshi
ps build
Online service
with mandatory rating
mechanism.

Channels
Mobile Applications
Internet

Custome
r
Segment
Users
who try to find
s of
local restaurant
various cuisines
Restaurants who
want their names to
reach the target
audience
Customer preferring
home delivery
Database
Companies
Market Research
Companies

Revenue Streams
Advertising: The ads which are placed on their website
generate the majority of the revenue for the company
Ticket Sales: Zomato also sells tickets for various events and
earns a commission through these sales
Consulting: Owing to the huge database of restaurants,
users and their preferences, Zomato also provides business
consulting and data analytics services to their clients

Justdial Business Effects