WOMEN

ENTREPRENEUR
SHIP
Prepared by
Aditi Maheshwari
Isha Saha
Maryam Nasir
Narendra Tanwar
Poonam Jhamnani
(MBA Semester II)

INTRODUCTION

Entrepreneur
An entrepreneur is someone who is a risk taker and is
ready to face challenges.
Women Entrepreneur
It may be defined as a woman or group of women
who initiate, organise and run a business enterprise.
Government of India has defined women
entrepreneurs as owning and controlling an
enterprise with a woman having a minimum financial
interest of 51% of the capital and giving atleast 51%
of the employment generated in the enterprise to
women.

CHARACTERISTICS OF WOMEN
AS ENTREPRENEURS
Imaginative
Attribute to work
hard
Persistence
Ability and desire to
take risk
Profit
earning
capacity

LEADERSHIP QUALITIES

Accept challenges
Ambitious
Drive
Enthusiastic
Hard work
Patience
Industrious
Motivator
Skillful
Unquenchable
optimism

Adventurous

Conscious
Educated
Determination to excel
Experienced
Intelligent
Perseverance
Studious
Keenness to learn and
imbibe new ideas

IMPORTANCE OF WOMEN
ENTREPRENEURS
A good share of the population.
Traditionally outside the domain of economic
activities.
They must be made part of the economic
development, because it will ensure the
economic & social development of the women
along with providing more human resources to
strengthen the economy of the country.
The economic status of women is now
accepted as an indicator of a societys stage of
development.

WHY WOMEN BECOME

ENTREPRENEURS?
PULL FACTORS
An urge to do something new
Liking for business
Need and perception of
Womens Liberation, Equity,
etc.
To gain recognition,
importance and social status.
To get economic independence
To build confidence
To developing risk-taking
ability

PUSH FACTORS
Death of bread winner
Sudden fall in family income
Permanent inadequacy in
income of the family
The category of push factors
forms a negligible percentage of
women entrepreneurs.

THE NEW THRUST

Harvard Experts feel that the
basic
quality
of
efficient
management is futuristic and
outlook and a capacity to
nurture and plan for the future
or
unknown.
This
comes
naturally to women.
But this inherent talent of
woman and her entrepreneurial
skill go unrecognised and
unaccounted.

THE INDIAN APPROACH

When women move forward, the family moves, the
village moves and the nation moves.....
-Pandit Jawaharlal Nehru

Earlier there were 3 Ks

Kitchen
Kids
Knitting
Then came 3 Ps
Powder
Papad
Pickles
At present there are 3 Es
Electronics
Energy
Engineering

OVERALL PRODUCT SELECTION

BY WOMEN ENTREPRENEURS IN
INDIA
13%

4%
29%

20%
7%
15%

12%

General
Electronics
Engineering
Plastics
Chemicals
Textiles
Leather

NEW AWARENESS

NIP highlighted the need for special

entrepreneurship programmes for women
entrepreneurs.
Industrial and business opportunities are many.
Majority of want-to-be women entrepreneurs
are from middle class families. Their potential
should be identified and trained.
Adequate infrastructure support may be
helpful.
Mobile training centres should be opened.
Post-training follow-up is vital.

SOME FAMOUS WOMEN

ENTREPRENEURS

Dr. Kiran Mazumdar

Shaw

Started her own company,

Biocon, in her garage with
an investment of `10000 in
the year 1978.
Loan
application
was
turned due the reasons:
1. Biotechnology
was
nascent at the time in
India.
2. She was a woman.
3. Her
organisation had
almost nil assets
With
hard
work
and
commitment,
Shaw
transformed Biocon into

Woman
who
singlehandedly founded and
made Balaji Telefilms
Currently the creative
head of Balaji Telefilms
and counted as one of
the top 10 women
entrepreneurs of today.
Known to be fiercely
protective
of
her
company and brand,
Ekta
is
also
very
professional and has
strong business acumen.

Ekta
Kapoor

Shahnaz
Husain

One of the most prominent

personalities of the corporate
world.
The products launched by
her Company head their way
to leading global stores.
Her
company
Shahnaz
Husain
Herbals
has
witnessed
tremendous
growth.
She has received many
awards such as "The Arch of
Europe
Gold
Star
for
Quality",
"The
2000
Millennium Medal of Honour",
"Rajiv Gandhi Sadbhavana
Award" and many more.

A native ofAmritsar.
Kumar
has
been
designing
the
wardrobes com of the
three
winningMiss
Indias,
for
their
participation
in
InternationalBeauty
Pageants.
Ritus outfits have been
patronized
by
style
icons
such
as
latePrincess
DianaandJemima Khan.

Ritu
Kumar

Arathi
Kuppu

Cherish Life creates

apparel
and
accessories
for
pregnant
women,
young mothers and
infants.
Cherish Life aims to
accomplish precisely
what
the
name
suggests: to applaud
every pregnant lady
for the life she creates.

BASIC PROBLEMS FACED

WOMEN ENTREPRENEURS

Her being a woman

Responsibility towards family, society and work
Male dominated society
Tough Competition with large scale units
Lack of business training
Lack of education
Low risk bearing ability
Obtaining credit
Non-awareness of facilities provided by
government
Questions by licensing authorities
Marketing

PSYCHO-SOCIAL BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and selfconfidence

Inadequate encouragement
Lack of social acceptance
Unjust socio-economic and
cultural system
Lack of freedom of expression
Afraid of failures and criticism
Susceptible to negative
attitudes
Non-persistent attitude
Low dignity of labour
Lacking in leadership qualities

SUGGESTIONS
Procedure of getting finance should be simple
Effective propagation of programmes and yojnas.
Linkages between product, services and market
centers.
Encouragement to technical and professional
education.

SUPPORTIVE MEASURES
Direct & indirect financial support

Nationalized banks, State finance corporation, Small

Industries Development Bank of India (SIDBI)
Yojna schemes and programmes

Nehru Rozgar Yojna, Jawahar Rozgar Yojna

Technological training and awards

Stree Shakti Package by SBI, Entrepreneurship

Development Institute of India, Trade Related
Entrepreneurship Assistance and Development (TREAD)
Federations and associations

Federation of Indian Women Entrepreneurs (FIWE), Self

Employed Womens Association (SEWA)

OTHER SUPPORT AGENCIES

Domestic Agencies:

Small Industries Development Bank of India, SIDBI

Industrial Development Bank of India (IDBI)
Ministry of Small Scale Industries (SSI),
Government of India.
National Bank for Agriculture Rural Development
(NABARD)
Department of Women and Child Development
(WCD), Ministry of HRD, GOI
Self Help Groups (SHG)
Mahila Mandali

International Agencies:

United Nations Development Fund for

Women (UNIFEM)
Asian Development Bank (ADB)
International Labour Organization (ILO)
United Nations Conference on Trade and
Development (UNCTAD)
Center for International Private Enterprises
(CIPE), USA
Swedish International Development
Cooperation Agency (SIDA), Sweden
World Trade Organization (WTO)

WOMEN ORGANISATIONS
SUPPORTING WOMEN
ENTREPRENEURS
Shri Mahila Griha Udhyog Lijjat Papad;
www.lijjat.com
Mahila Bunkar Sahakari Samiti, UP
SABAL: Crafting Exports of Indian
Handicrafts; www.sabalaindia.com
www.indiatogether.org

Federation of Indian Women Entrepreneurs (FIWE)

organised a seminar on the occasion of Womens Day.
Delhi CM Mrs. Shiela Dikshit inaugurated the seminar
and talked about important role played by enterprising
women in economic development and in creation of
jobs.
She also honoured Shahnaz Husain with FIWE
UNLEASHING WOMEN POWER AWARD.

BY WAY OF CONCLUSION!!
The role of business Women in economic
development is inevitable. Now-a-days women
enter not only in selected professions but also
in professions like trade, industry and
engineering. Women are also willing to take
up business and contribute to the Nation's
growth. There role is also being recognized
and steps are being taken to promote women
entrepreneurship.
Resurgence
of
entrepreneurship is the need of the hour. An
integrated approach is necessary for making
the movement of women entrepreneurship a
success.

Make the world your business

destination..

THANK YOU!!!