INSTAX MARKETING PLAN

(SHORT TERM TATICS)

1. OBJECTIVES:
Build the brand awareness in short-term period

Create the new combo for sales supporting

Communicate the POS to end-users for PULL

Support POSM for current key location

2. FOCUS POINTS:

Limit but maximize the budget

Execute Digital Marketing (online)
Continue the current activities
Brand communication

3. TARGET

TURNOVER
Reach to 1k pcs monthly from
Nov 14 to Jan 15

BRAND
AWARENESS
Increase traffic to current
Website ??? view/day
Increase ??? Fans/Like to
current Facebook after 2
months

4. DIGITAL MARKETING
Website
Google
SEM

Blog

Online
Seeding

Banner
Web
DIGITAL
MARKETING
ONLINE
EVENT

Facebook

PR
ONLINE

Email
Mobile

4.1. WEBSITE
Deasign again the friendly interface of website and

matched to Mobile version

Linked to most used social website and convenient to
online interaction (website version 2.0)
Easy management of web administration
Easy change of Banner, Web Ad on website
accordingly to updated marketing promotions
Combined with Email marketing, Hotline online and
online sales

4.2. GOOGLE SEO/SEM

Increase the creditability of website
Increase traffic to website
Upgrade the ranks to website
Display all the key word/searching words on the top

of Google
Combine with ads of Google Adword to increase the
density of key word/searching word fast to draw
more traffic/creditability of the website

4.3.FACEBOOK MARKETING

Fanpage

Viral
marketing

Facebook
ads
FACEBOOK

Facebook
application

Facebook
updating

4.3.1 FACEBOOK FANPAGE

Spread the communication, info to maximiaze the

coverage to the potential and targeted customers

Receive feedbacks from outside as an intelligence
marketing center
Create attractive interaction to all members

4.3.2 Facebook application

Collection info from members/customers
Attract and increase big Fans to Fanpage
Diversified content to Fan

4.3.3 FACEBOOK ADS

Select customer groups
Define the adv area clearly
Closely follow ads periodically
Increase the commnuication
Save costs for other kinds of adv

4.3.4 FACEBOOK Updating

Daily updating
Maintain the LIKE and increase
On-time feedbacks/ comments
Execute Gameshow to increase the interaction
KPI statistics monthly

4.4.PR ONLINE
Provide info of company, products, new arrivials,

service, event or current sales promotion.

PR articles should be allocated during the period
to keep the updating and connecting

6.5.WEBSITE BANNER
Adv on website tool such as CPM, CPC, Box apps
Apply Flash Banner to attract the viewer and transit

well the adv/promo if possible

Apply pop-up to collect customer info.
Well and mass coverage on communication channel
to increase the brand awareness

4.6.EMAIL MARKETING
Collect customer data with clear definitions
Newletter matched with Html
Applky Server from Amazone to secure Email not as

spam and can reach to Inbox (10/email)

Clear statistics (Out/in Mails, People clicked, opends
and lined to our website.)

4.7. ONLINE EVENT

Building game online or create competitions
Game application with products usage/advertisement
Linked it to sales with promotion tools as vouchers/

members/ period registration etc.

4.8. MOBILE MARKETING

Send SMS of promotion/ new products/ events to the

current database or purchased database .....

Offer Coupon to draw traffic to the POS
Gi SMS for Brandname in some special case/ event
Adv on Mobile Wap ( Website on mobile)

4.9. ONLINE SEEDING

Sharing adv/ products/ techonology video online
Logo, registration, pop up etc such as: Avatar Ad,

Signature, News top-up, comment, linking, tag

Forum seeding: create topics according to our
purpose, products, manage the topics to link to all
forums of photo/ enjoyment, DSC etc......

4.10. BLOG
Updating the news about product, brand, service,

promotion, activities etc .....

Create the topics for discussion to increase the brand
awareness or community of instax members
Draw the viewers, members with PR Article.
Push up the key word/searching words to top google,
increase traffic Website
Interact with customers

THANK YOU!