Welcome To MY

Presentation,

Organizational culture of BRAC Bank

Ltd.
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Prepared for
Mohammad Musa

Prepared By
fahmida islam
ID # 12302137
Program : BBA
Sec: f
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AIM
The aim of my presentation is to
Highlight & inform you overall
organizational culture of BRAC
BANK ltd.

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Sequence
Introduction
Mission

& vision Statement

Objective
Organizational

Structure

Current

situation
Current performance
Competitor
Services
Research Part
Methodology
Recommendation
Conclusion
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BRAC Bank
BRAC

Bank started its journey in 2001 and in

just 16 years proved to be country's fastest
growing bank.
Today, the bank has 81 Branches, 22 SME
Service Centers, 46 SME/Krishi Branches, more
than 240 ATMs and 421 SME Unit offices across
the country. It has disbursed over BDT10,000
cores of SME loan and has over 500,000
individual customers who access online banking
facilities. Its services cuts across all strata of
clientele, be it corporate, retail or SME.
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vision Statement
Building

profitable and socially

responsible financial institution focused
on Market and Business with Growth
potential, thereby assisting BRAC and
stakeholders to build a just,
enlightened, healthy democratic and
poverty free Bangladesh.

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Mission Statement

Sustained

growth in Small & Medium

Enterprise sector.
Continuous endeavor to increase nonfunded income.

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Objective of the study

Broad
objective

Specific
Objectives

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Broad Objective
To know different consumer credit
schemes available in BRAC Bank
Limited.
To identify detail of consumer credit
schemes in BRAC Bank Limited.

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Specific Objectives
The

major objective of the report

is to identify customer
satisfaction of BRAC bank ltd and
make a comparison of Consumer
Credit Schemes (CCS) of BRAC
Bank Limited with other private
banks.
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Organizational Structure of BRAC BANK

Board of director
Chairman
Vice Chairman
Directors
Managing Director

Executives

Officer & Staff

Senior Principal officer
Principal Officer
Senior officer

Senior Executive Vice President

Assistant officer/ Assistant
Executive Vice President
cash officer
Senior Vice President
Vice President
Senior Assistant Vice President
Assistant Vice President
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Current Situation
BRAC

Bank, one of the countrys

fastest growing banks, is now in
Tangail with its modern banking
facilities.
To ensure data redundancy and
security, country's one of the
largest online bank, BRAC Bank,
has recently signed an
agreement with MIGUNS

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Current Performance

BRAC

Bank has been awarded as the

Sustainable Bank of the Year 2010 at the FT
Sustainable Banking Awards 2010. The
award was jointly announced by Financial
Times newspaper and IFC at the award
ceremony on 3rd June 2010 in London.

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Major Competitor of BRAC BANK

AB

Bank limited
Dutch Bangla Bank limited
Bank Asia
Dhaka Bank
EXIM Bank
National Bank Limited
Prime Bank Limited
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Services
SME service
ATM service
Mobile banking service
Retail service
Credit Card service
Debit Card service
Wholesale Banking service
Porobasi Banking service
Krishi Branches service

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Research part.

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Population Definition
The

set of individuals, items, or

data from which a statistical
sample is taken is called
population.

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Data Sources

Primary Sources
(i) Practical work
(ii) Direct observations
(iii) Face to face conversation with the officer
(iv) Face to face conversation with the client
Secondary Sources
(i) Annual report of BRAC and other banks.
(ii) Files & Folders
(iii) Websites, Internet.
(iv) Audit Reports
(v) Relevant books, Research papers and journals.
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Research Findings & Elaboration

HYPOTHESIS TESTING
H1

H2

H3

H4

H5

H6

H7

H8

H9

H10

1=Strongly disagree

2=Disagree

3=Neither agree nor disagree

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4=Agree

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27

30

30

21

29

31

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5=Strongly agree

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20

10

22

14

14

10

Total

208

214

190

195

212

203

191

176

185

198

Average

4.16

4.28

3.8

3.9

4.24

4.06

3.82

3.52

3.7

3.96

Standard deviation

0.76

0.78

0.85

0.85

0.84

0.83

0.79

1.19

0.85

0.75

Z-test value

15.51

16.14

10.82

11.67

14.62

13.29

11.82

6.07

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13.77

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Methodology
My

research methodology
requires gathering relevant data
from the specified documents.
The research is confined to the
Bank services.

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Recommendation
They

should frequently keep their

conscious observation to monitor
that the ATM
Management should be more
decentralized to provide faster
services to the clients.
They should update the
information in the website in a
regular basis.

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Conclusion

BRAC Bank Limited has gained a positive image in the

mind of the people in Bangladesh and this is reflected
in the growth and performance of the bank in the last
few years. This bank has a strong financial base and
huge assets to meet up its liabilities which makes this
organization financially sound and solvent.

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HAVE YOU ANY

QUESTION

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