LS OF PRODUCT AND ANALYSIS OF PRODUCT LIFE CY

PRESENTED BYSABYASACHI
BHARADWAJ
CHANSHITA JAISWAL
NETRI AGRAWAL
ANKUR SHRIVASTAVA
GAURAV
MAHESHWARI
TASHEEN SHEIKH
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COMPANY PROFILE
Nokia Corporation is a
Finland based
multinational company
Headquarter -- Espoo,
Finland
CEO Stephen Elop
Founder Fredrik Idestam
1865
Nokia started as a pulp,
rubber & cable
manufacturer
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LEVELS OF PRODUCT
a

LEVELS OF PRODUCTN8
a

CORE
BENEFIT
ACTUAL
PRODUCT
AUGMENTED
PRODUCT

INTRODUCTION STAGE ( 1995

2002)

NOKIA 1011

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INTRODUCTION
In 1992,Launced its First Digital handheld GSM
Phone ,The Nokia 1011
Launched very few models due to lesser demand
& innovation
Sold both GSM & CDMA phones

Launched 1st model Nokia 2100 with Nokia tune

2110 was 1st model capable of sending/receiving sms

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GROWTH STAGE ( 2003 2009 )

a

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GROWTH
a

Launched phones
without external
antenna
Had better features
like games, alarm,
ergonomic keypad,
display etc.

Models like Nokia

3310/3315 marked
beginning of growth
stage
Launched models like
N95 to compete with
Apples i-phone
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MATURITY STAGE ( 2009 2011 )

a

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MATURITY
a

Launched a lot of
touch screen models
Dropped Mobile
Prices.
Launched
Qwerty+touch
model N-97
Most Profit Gained.

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DECLINE STAGE ( 2011 Q3 PRESENT)

q

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DECLINE
a

Nokias poor product

design which did not
attract consumers.
Shifted focus on
Windows as its main
OS
Strong Dependence
on brand equity.
Changing technological
Environment.
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Sales
or
Profit
s

ODUCT LIFE CYCLE OF NOK

Maturity
Nokia Symbian
& N- Series

Decline

Nokia Windows
& Symbian
Sales curve
phones

Growth
Nokia E- series

Introducti
on
The Concept Phones

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Time

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