Denotative meaning refers to the basic or literal meaning of a word that is shared by a group of people, while connotative meaning refers to personal or cultural associations with a word. An example is given of how the word "propaganda" has acquired negative connotations due to its association with the Nazis, so most people now understand it to suggest lies or concealment rather than its basic denotative definition. Similarly, the word "proof" tends to imply certainty to most modern audiences rather than its denotative meaning of compelling evidence that still allows for doubt.
Denotative meaning refers to the basic or literal meaning of a word that is shared by a group of people, while connotative meaning refers to personal or cultural associations with a word. An example is given of how the word "propaganda" has acquired negative connotations due to its association with the Nazis, so most people now understand it to suggest lies or concealment rather than its basic denotative definition. Similarly, the word "proof" tends to imply certainty to most modern audiences rather than its denotative meaning of compelling evidence that still allows for doubt.
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Denotative meaning refers to the basic or literal meaning of a word that is shared by a group of people, while connotative meaning refers to personal or cultural associations with a word. An example is given of how the word "propaganda" has acquired negative connotations due to its association with the Nazis, so most people now understand it to suggest lies or concealment rather than its basic denotative definition. Similarly, the word "proof" tends to imply certainty to most modern audiences rather than its denotative meaning of compelling evidence that still allows for doubt.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
AZURIN BIN ABDUL RAHMAN DENOTATIVE MEANING Denotative Meaning is the meaning of an symbol that is shared by a group of people. If you say the word, “COW" most English speakers will point to the same type of animal. Denotative meaning is what makes symbols work for communication. The denotative meaning of a word is its actual meaning, with no spin on it intended to persuade For example, the actual meaning of the word "propaganda" is "plan for the propagation of a doctrine or of a system of principles." There's no implication here that such a doctrine or system is either good or bad. The word "proof." Its denotative meaning is "evidence that compels acceptance by the mind." Please note that in this definition, there's still room for doubt in whatever it is that the evidence is supposed to support. CONNOTATIVE MEANING Connotative Meaning is the meaning of a symbol that is personal to an individual and not shared. Example Because of the word “Propaganda” had been used by the Nazis, "propaganda" is now given its connotative meaning by most people, rather than the denotative. So it now suggests lies, exploitation, concealment of truth, and other pejorative characteristics or purposes. The word “proof”. Nowadays, people generally react to the word not in denotative meaning. To such people, "proof" means certainty, no room for disagreement, case closed. And so when someone tells them that something has been proved, they tend to accept the statement uncritically and proceed to shut down their thinking mechanism on the subject involved. From that point on, it's a piece of cake to manipulate them. THE END THAT’S ALL