READING AS A

COMMUNICATION PROCESS

COMMUNICATION
is the process of conveying a
message, thought or idea so it is
accurately received and understood
is the interchanging of thoughts,
opinions or informations by speech,
writing or signs.

LANGUAGE
is a code used by humans to
communicate.
is a method of human
communication either spoken or
written, consisting the use of words
in a structured and conventional

 is a system of communication, a medium

of thought and a social interaction.
a body of words common to people who
are of the same community or nation,
teh same geographical area, or the
same cultural tradition

CHARACTERISTICS
These are conducive to
mans reading recognition
and appreciation.

CLARITY
The reader can more easily and
immediately understand language
when the code symbols are concrete
rather than abstraction (universal
ideas).

SIMPLICITY
Complex wording written for the sake of
verbal erudition is less easily understood
compared with what is expressed directly
and to the point.

ADAPTED LANGUAGE
Words of expression should relate to the
readers age, educational attainment,
gender, ethnic origin, and other personal
factors.

FORCEFUL
Stimulating language provides color,
interest and excitement.

VIVID LANGUAGE
Vivid wording is descriptive and
stirs the senses of the reader