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Mass Media Research - 9GAG
Mass Media Research - 9GAG
Mass Media Research - 9GAG
Research
GROUP 9
SYBMM
Subject of
Research
Subject of
Research
Research
Objective
To highlight the
disconnect
between the
ideas of the
users of 9GAG
and their
behaviour
Research
Objective
Such websites
blatantly
promote
biases like
sexism, racism,
classism,
stereotypes
Research
Objective
We seek to find
the reasons for
its
consumption
Hypothesis
Despite user
agreement on the
obvious biased
nature of the
content on 9gag,
there is a disparity
between the
beliefs and actions
in terms of usage
Research
Questions
1
Do 9GAG users find
the site content to
be biased in nature?
Research
Questions
2
Do 9GAG users have
a favourable opinion
about the site?
Sample Size
18 21
years
22 26
The most
avid
consumers
Why do you
browse
9gag?
o It is fun and entertaining
o It is a legible source of
information
o To while away time
o Social networking purposes
o Other
1
To find whether the
users took the
content seriously
enough to protest or
criticise it
Why do you
browse
9gag?
o It is fun and entertaining
o It is a legible source of
information
o To while away time
o Social networking purposes
o Other
25
16
1
Do you surf
NSFW
regularly?
o Yes
o No
2
To observe the
preference of the
sample group in
terms of NSFW (Not
Safe For Work)
content
Do you surf
NSFW
regularly?
o Yes
o No
76
27
14
No 18-21 years
No 22-26 y ears
8
Yes 22-26 years
o Yes
o No
3
To observe the
opinion of the
sample group on
whether the content
on the website
tended to be sexist
o Yes
o No
Do you think there are more posts based on stereotypical women than men?
54
36
22
13
No 18-21 years
No 22-26 years
According to
you, posts with
what kind of
content is
biased against
women?
o Sexual experience
o Memes on stereotypical
women
o Pictures objectifying
women
o Nudity
4
To observe what the
sample group
perceived to be
sexist posts against
women
According to
you, posts with
what kind of
content is
biased against
women?
o Sexual experience
o Memes on stereotypical
women
o Pictures objectifying
women
o Nudity
According to you, posts with what kind of content is biased against women?
39
19
11
21
16
23111
11
0
111121
0
o Frequent
ly
o Someti
mes
o Rarely
5
To understand the
attitude of the
sample groups
towards
stereotypical
content
o Frequent
ly
o Someti
mes
o Rarely
How many times do you come across posts that are either offensive, misleading, or promoting stereotypes?
37
35
16
15
3
14
o Yes
o No
6
To observe whether
the sample group
thought that there
was xenophobic
and judgemental
content on the
website
o Yes
o No
Do you think certain religious and cultural groups are portrayed negatively?
56
34
25
10
No 18-21 years
No 22-26 years
On a scale of 1-10,
what are the
chances of you
recommending
9GAG to your peers?
o 1 least likely
o 10
Extremely
7
To understand
whether the
website is deemed
worth
recommending by
the sample group
On a scale of 1-10,
what are the
chances of you
recommending
9GAG to your peers?
o 1 least likely
o 10
Extremely
Mean ~
5.65
On a scale of 1-10, what are the chances of you recommending 9GAG to your peers?
23
15
14
10
6 6 5
2
Mean ~
5.48
4 3
2 3
6
1 2
Mean ~
5.94
Hypothesis:
Proven or
Disputed?
Our hypothesis is
based on two
research
questions
Hypothesis:
Proven or
Disputed?
Hypothesis:
Proven or
Disputed?
of 9GAG content
exists
Hypothesis:
Proven or
Disputed?
Respondents are still
avid users of 9GAG,
etc
Hypothesis:
Proven or
Disputed?
Our hypothesis
has been proven
Mass Media
Research
Jagrati Bhati 07
Iwan Lyngwa 36
Maria Mascarenhas 38
Rhea Tony 45
Ananda Mukerjei 46
Ruchi Singh 62