CONTENTS

Nestle Introduction

Growth share matrix

Nido

Nido features

Alternatives of nido

Nido competitors with graphical representation

Value proposition of Nido

Competitive edge

MISSION STATEMENT
Nestle is dedicated to providing the
best foods to people throughout their
day, throughout their lives, throughout
the world. With our unique experience
of anticipating consumers' needs and
Creating solutions, Nestle contributes
to your well-being and enhances your
quality of life.

 Culinary products
Pure Life Water
Confectioneries

Milk Products
Coffee
Dietetic & Infant foods

Chocolate Drinks
Fruit Drinks

FEATURES:

NESTL NIDO 1+, 3+, 6+ is Nestl's new series of milk powders

addressing the developmental needs of children

for various age

groupsand atthe various stages of growth.

NIDO 1+with prebiotics, is developed for children ages 1 3 yearsas

they experience the beginning of a change in their nutrition and
development.

NIDO 3+ with iron and vitamin C, is designed for children who are
beginning their pre-school years.

NIDO 6+ with Calcium, is focused on children of school age who are

experiencing an increase in physical activities.

Alternatives of Nido:

VS

NESTL NESLAC is
available in Honey flavor
and is enriched with the
right balance of Protein,
Iron, Calcium and
Multivitamins to help
give your child a strong
and healthy foundation
for life!

NUTREN JUNIOR FIBER COMPLETE

LIQUID NUTRITION IS A BALANCED
NUTRITIONAL FORMULA SPECIFICALLY
DESIGNED TO MEET THE NUTRITION
NEEDS OF CHILDREN, AGES 1-10. IT
CONTAINS PREBIO TO SUPPORT
COMPLETE GOOD HEALTH. NUTREN
JUNIOR'S PROTEIN SOURCE IS 50%
WHEY, TO FACILITATE GASTRIC
EMPTYING.

Nestle Nido Competitors:

VS

VS
Growth Chart

7
6
5
4

Nido
Anchor

Production (Billions)
3
2
1
0

2004

2006

2008
Years

VS
Growth Chart
7
6
5
4

Nido

Production (Billions)
3
2
1
0

2004

2006

2008

Years

VS
Growth Chart
7
6
5
4

Nido
Pedia Sure

Production (Billions)
3
2
1
0

2004

2006

2008
Years

VS
Growth Chart

7
6
5

Nido
Rainbow

4
Production (Billions)
3
2
1
0

2004

2006

2008
Years

The Percentage Use of Nestle Nido and its Competitors in Pakistan

Others; 18%

Sparklett; 27%

Nestle Pure Life; 55%

VALUE PROPOSITION OF

POSITIONING STRATEGY:

There are some competitive

advantages or important
attributes of Nestle Nido,
occupying in consumer's mind
relative to competing powder
milk products are as follows:

10 SIGNS OF GOOD NUTRITION

Nestle Nido is only milk product in the
market, which provides 10 healthy nutrition's
all together. Their competitors are selling
powder milk which contain extra melamine
which are harm full for human body, but as for
as Nido is concerned it is made by keeping in
mind the melamine which human body
requires.

NESTLE LOGO & FAMILY BRAND:

Nido use Nestle brand name and the
logo of nestle is also showing family
care to consumer which is enough to
attract the customer. That's why
customer gives it preference on other
products.

COMMUNICABLE:

Nestle Nido is a brand of nestle which

shows a big sign of quality to customer.
Due to its brand name it is very easy to
communicate.