OBJECTIONS TO

ADVERTISEMENT

Two thoughts to advertisement

(a)
(b)

Advertisement
is a social
waste
Advertisement
boosts
economic
development

ADDS TO COST
Objection:
The cost of advertisement passes to
the consumer in the form of higher
prices of products

 Justification:
Advertisement- increase in demand
increase in production-decrease in
per unit cost of product.

Justification:

Ads increases DEMAND

Large Scale Production
Decrease in per unit price of
product

TABLE FAN

CEILING FAN

COOLER

COOLER WITH FIBRE BODY

AIR CONDITIONER

INCREASES MATERIALSM
Objection:
Advertisement increases materialism
and dissatisfaction

Justification:

Instead it increases
AWARENESS about the new
products and its use and thus it
mproves standard of living.

ADVERTISEMENT IS
MISLEADING
If FAIR AND LOVELY really claims
NIKHAR AND GORAPAN
SIRF PANCH DIN MEIN
Then the given example would have
proved correct and the PRESIDENT of
U.S.A
Mr. Barack Obama would have
looked like one showed here

 So we can object that Advertising

exaggerates the facts which may be
misleading

confused - Shortcut.lnk

HYUNDAI

HONDA

MAHINDRA

NISSAN MICRA

SKODA

RENAULT

TATA

TOYOTA

VOLKSWAGEN

IM CONFUSED

 Objection:
With so many brands in the market
Advertisement confuses the
customers

Justification:
We are rational human beings and
can choose a brand on the basis of
our requirement and funds.

PROMOTES SALE OF INFERIOR

GOODS
Objection:
The products are projected in a way
that presents a good may be false
image and promotes sale of even
inferior goods
Example- Lays,Fair and Lovely,Ghadi
detergent
Justification:
Good or Bad depends upon the
income status and preferences of the

SOME ADS ARE IN BAD

TASTE
Objection:
Some advertisement are not
presentable and watchable with
family
Examples-Vim distorting relation
between
AXE
Justification:
It can be legally regulated and
censored

CONCLUSION
Advertisement is not a social waste
rather it adds to social cause .It give
a boost to production n employment
and thus contributes in economic
development of a country.