Step 4: Develop an Interrelationship

Matrix between HOWs

correlation matrix
roof of the house quality that is used to identify any

interrelationship between each of the technical

descriptors
triangular table attached to the technical
descriptors
symbols are used to describe the strength of the
interrelationship

Step 5: Competitive Assessments

competitive assessments
are pairs of weighted tables that depict item for

item how competitive products compare to current

organizations product
2

Categories of competitive assessments

1. Customer Competitive Assessment
2. Technical Competitive Assessment

Step 6: Develop Prioritized Customer

Requirements

Importance Rating

represents the relative importance of each customer

requirement in terms of each other

Target Value
is the same scale as the customer competitive

assessment

Scale-up

Factor

is the ratio of the target value to the product rating

given in the customer competitive assessment

Sales Point
tells the QFD team how well a customer requirement

will sell

Absolute

Weight and Percent

calculated by multiplying the importance rating, scale-

up factor, and sales point