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    Developing Marketing Strategies and Plans

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    paras bagde
    The document outlines the key components of developing marketing strategies and plans, including assessing growth opportunities through intensive, integrative, and diversification growth. It discusses strategic planning, value chains, core competencies, corporate and business unit planning, SWOT analysis, and formulating goals, strategies, programs, and marketing plans informed by research and relationships to guide marketing actions.

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    Developing Marketing Strategies and Plans

    Uploaded by

    paras bagde
    14 views12 pages
    The document outlines the key components of developing marketing strategies and plans, including assessing growth opportunities through intensive, integrative, and diversification growth. It discusses strategic planning, value chains, core competencies, corporate and business unit planning, SWOT analysis, and formulating goals, strategies, programs, and marketing plans informed by research and relationships to guide marketing actions.

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    its the ppt of marketing philip kotler chapter 2

    Original Title

    MM1_ch-2

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    The document outlines the key components of developing marketing strategies and plans, including assessing growth opportunities through intensive, integrative, and diversification growth. It discusses strategic planning, value chains, core competencies, corporate and business unit planning, SWOT analysis, and formulating goals, strategies, programs, and marketing plans informed by research and relationships to guide marketing actions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    14 views12 pages

    Developing Marketing Strategies and Plans

    Uploaded by

    paras bagde
    The document outlines the key components of developing marketing strategies and plans, including assessing growth opportunities through intensive, integrative, and diversification growth. It discusses strategic planning, value chains, core competencies, corporate and business unit planning, SWOT analysis, and formulating goals, strategies, programs, and marketing plans informed by research and relationships to guide marketing actions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 12

    DEVELOPING MARKETING

    STRATEGIES AND PLANS

    Marketing and Customer Value


    Value Delivery Process

    Value Chain
    Core Competencies

    VALUE CHAIN

    Core competencies
    Role of Strategic planning

    CORPORATE AND STRATEGIC


    BUSINESS PLANNING
    Corporate mission
    SBUs
    Resource Assignment

    ASSESSING GROWTH OPPORTUNITIES

    Intensive growth
    Integrative growth
    Diversification growth

    ORGANIZATION & ITS CULTURE

    Marketing Innovation

    BSU planning
    SWOT Analysis
    Goal formulation

    Strategy formulation
    Program formulation
    Implementation
    Feedback and control

    THE NATURE AND CONTENTS OF


    A MARKETING PLAN
    Role of research
    Role of relationships
    From marketing plan to marketing action

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