GLOBAL MARKETING

PRESENTATION

Prepared by:
Munna, Amit Iqbal
14-26351-1
Parvez, Md Injamul Huque 13-246312
Talukdar, MD. Nahiyan Jakir 13-249263
Rahman, MD. Mahfuzur 12-22496-3

STORY OF BEING GLOBAL:

In the 1950s Nissan decided to enter

into the global automobile market.

Started car shows around the world.
In 1952 the company came into an

agreement with the Austin Seven.

Assembled 2,000 cars and sold

them in the Japanese auto market

under the trademark of Austin
Seven.
From 1953 to 1959, the company

built more than 20,700 Austin cars.

SWOT ANALYSIS

STRENGTHS:

WEAKNESS:

Strong Brand image

Variety of Automobiles being produced.

Local Production of cars / low cost of production.

Financially Nissan is a strong company.

High Quality products.

Currently Nissan has low share in market.

Nissan next is currently being launched in two varieties

only.

Nissan has small distribution network currently.

SWOT ANALYSIS

OPPORTUNITIES:

THREATS:

Increased awareness of people.

Improved economic condition of people.

Increased population/consumption
Increased media influence on people.

Increased market demand.

High competition in the market.

New Entrants can also add to the competition.

Presence of other brands in the market and their
infrastructure.

MARKETING MIX (4PS)

Product:
Nissan is a full time car manufacturer and a international corporation.
Nissans produces electric cars, sports cars, SUVs, minivans, and trucks
in locations around the world
Place:
Nissans distribution channel consists of dealerships, online, and car
shows.
Customers are able to build their own Nissan on Nissans web-page.
Price:
Pricing varies because they have both used and new automobiles.
Customers are able to lease or buy their automobiles.
Nissan offers low interest financing during holiday months.
Their prices also varies based on the location of their dealership.
Promotion:
Nissan primarily uses television as its main medium for advertising.
Seasonally they offer different promotions.

OTHER MARKETING STRATEGIES

Positioning

Previous Campaigns
I Lost My Keys!

Innovation for Endurance

Guerrilla style marketing

campaign aimed at young and
hip generation that appreciates

Sponsorship with Heisman and

NCAA Football as well as a

football program.
Branding: attitudes,

performance, quality, and style.

SHIFT - The Way You Move

Highlights brand evolution,

shifting closer to current
campaign ideals.
Innovation for All

Old and Current campaign,

creating brand image of
innovative and cutting-edge
products.

CORPORATE HIERARCHY

THANK YOU