The pink background used on this

Little Mix poster is effective as

according to dominant ideology pink
is a girls colour and this would
therefore appeal to the demographic
of their target audience, which is
predominantly young females. It
works well alongside the elegant,
golden serif typography denoting the
name of the band, Little Mix. Both of
these colours are bright and vibrant
evoking feelings of happiness from
the target audience and also
signifying a lot about Little Mixs
music itself as it tends to be very
upbeat and fast paced. All of the
artists are wearing the colour red and
despite not wearing revealing clothing
this colour connotes seduction and
this could therefore attract attention
from a male audience who would look
at this poster for sexual pleasure. This