This poster is effective as it consists of

a wide range of vibrant colours,

connoting happiness. The
background, although hard to see,
looks to be a picture taken on the
beach evoking hope and feelings of
escapism from the target audience.
All of these things help portray the
protagonist as living the idealistic
lifestyle therefore the target audience
might purchase this as she could
arguably be seen as an inspiration.
The different colours and shapes
signify how Katy Perrys music is full of
life and party and according to
dominant ideology appeal more to
younger people. Her blue hair can
also be perceived as quite random
and brave conflicting the idea of a