be denoted on fire. This is significant as it connotes how his music is on fire which is a slang term used to define a song as really enjoyable. This could be juxtaposed against the blues within the background which signify water, as water and fire don't mix. These conflicting thoughts could build tension within the target audience anticipating upcoming music releases from Tinie Tempah as it connotes how they should expect the unexpected. The fact he is the main focus of this poster connotes his music videos are heavily combined styles of both narrative and performance and the random images put together help