WHAT IS

MARKET
ENVIRONMEN
T?

2. The collection of nonmarketing influences that

have an impact on a
marketing manager's
success in forming and
keeping favorable
relationships with desirable
customers.

3. Concept development is
very critical phase in the
development of a product.
From this stage, the needs of
the target market are
identified and competitive
products are reviewed before
the product specifications are
defined.

4. In this stage, the

information that can be
possibly gathered here are
product specifications.

5. Based on customers' needs

and reviews of competitive
products, you may now
establish target specifications
of the prospective new
product and/or services.

6. It is imperative to analyze existing

competitive products to provide important
information in establishing product/services
specifications.
7. a number of product concepts to
illustrate what types of product/service are
both technically feasible and will best meet
the requirements of the target
specifications.
8. the process of evaluation between
attributes, a final concept is selected.
9. In this stage, product/service
specifications are refined on the basis of
input from the foregoing activities.

10. the process of product

development, it is very
important to always review
and estimate the economic
implications regarding
development expenses,
manufacturing costs, and
selling price of the
product/services to be
offered/provided.

 MADE

BY:Audrey
Macariola,
Rhea Lamata