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Bancassurance Presentation
Bancassurance Presentation
TABLE OF CONTENTS
i) Title of the project
ii) Objective & Scope of the study
iii) Literature Survey
iv) Methodology
v) Data Analysis
vi) Results and Discussion
vii)Findings and Conclusions
viii) Further scope of Investigation, if any
Administration
The year of submission: 2016
Objective of the
study.Contd.
The customers want everything under, one roof, by
thinking of this point the banking industry came up with
BANCASSURANCE. Survey analysis of the customers is also
done. 50 customers views are taken into consideration on
Bancassurance which are shown through pie diagram and
bar diagram in this project.
To study the profile of the respondents of selected Public
and Private sector banks.
To study the image of bancassurance among the
customers.
To study the level of customer satisfaction towards the
bancassurance services.
Literature
Survey
Cooper
(2013):
Success
John
in
Bancassurance,
The
Global
Insurance
Consumer survey conducted among 24000
customers around the world depicts that
customers are seeking value, convenience
and wanted to buy from banks they trust. S.
Saravan Kumar et al (2012). The success of
bancassurance greatly hinges on banks
ensuring excellent customers relationship;
therefore banks need to strive towards that
direction.
Methodology
The methodology includes the information of the
feature of the bancassurance in the form of primary
data that had been received from the branch managers
of the banks and the officers of the LIC. It also includes
the informations from the related books & the related
websites. The study carried with the cooperation of the
management who permitted to carry on the study and
provided the requisite data collected from the following
sources.
Primary data
Secondary data
Data Analysis
It has been an uphill task to enter the
enormous data received through the
questionnaire which consisted nearly
20 questions. Response to the
descriptive questions though very few
but was valuable for the purpose of
study. Hence these were further
structured in time with the system
adopted for compilation and data
analysis
THE END
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