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    Barbara Hulanicki founded BIBA in the early 1960s and ran it with her husband Stephen Fitz-Simon. BIBA started as a small mail order business before opening its first store in 1964. BIBA became popular for its affordable yet stylish clothing inspired by popular icons of the time. As the BIBA style and logo grew in recognition, more customers wanted to wear the brand. BIBA expanded to multiple stores, including a larger flagship store called BIG BIBA in the 1970s that hosted events beyond just selling clothing. However, BIBA ultimately faced financial difficulties and closed in 1975 despite influencing later designers.

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    Barbara Hulanicki founded BIBA in the early 1960s and ran it with her husband Stephen Fitz-Simon. BIBA started as a small mail order business before opening its first store in 1964. BIBA became popular for its affordable yet stylish clothing inspired by popular icons of the time. As the BIBA style and logo grew in recognition, more customers wanted to wear the brand. BIBA expanded to multiple stores, including a larger flagship store called BIG BIBA in the 1970s that hosted events beyond just selling clothing. However, BIBA ultimately faced financial difficulties and closed in 1975 despite influencing later designers.

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    39 views12 pages

    Biba Powerpoint

    Uploaded by

    Anamika Singh
    Barbara Hulanicki founded BIBA in the early 1960s and ran it with her husband Stephen Fitz-Simon. BIBA started as a small mail order business before opening its first store in 1964. BIBA became popular for its affordable yet stylish clothing inspired by popular icons of the time. As the BIBA style and logo grew in recognition, more customers wanted to wear the brand. BIBA expanded to multiple stores, including a larger flagship store called BIG BIBA in the 1970s that hosted events beyond just selling clothing. However, BIBA ultimately faced financial difficulties and closed in 1975 despite influencing later designers.

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    of 12

    BIBA/BARBARA

    HULANICKI

    BIBA started and was primarily run by the


    Polish-born Barbara Hulanicki with help of
    her husband Stephen Fitz-Simon. Biba's
    early years were rather humble, orders
    were mostly run through mail order until
    orders were so high Barbera opened here
    first store in Abingdon Road in Kensington
    , in September 1964.The shops' main
    appeal was that an average girl in London
    could, for less than 10% of her weekly
    earnings, share the look of popular icons
    of the time such as Cathy McGowan, the
    'Queen of The Mods' and presenter of
    Ready, Steady, Go, a popular TV music
    show. What was seen on TV on Friday
    night could now be bought on Saturday
    and worn that night. It made you feel
    special. As the BiBA style (tight cut skinny
    sleeves, earthy colours) and logo became
    more and more recognizable, the more and
    more people wanted to be seen in it.

    BIG BIBA

    BIBA store moved


    about 2 more times.
    Opened BIG BIBA in
    1974.
    Hosted events
    Had many different
    floors and themes
    Provided more
    services than just
    clothing.

    BIBA,NOT JUST A
    CLOTHING BRAND

    BIBA Catalog Ad's and


    Campaigns

    BIBA LOOK
    CONTINUED

    BIBA RELAUNCHES
    BIBA SPRING 2007/FALL 2007

    BIBA RELAUNCHES
    BIBA SPRING 2008/FALL 2008

    BIBA SAVED?
    House of Fraser acquires BIBA

    BIBA HAS INFLUENCED

    Marc Jacobs

    Louis Vuitton

    Yves Saint Laurent

    THE FALL OF BIBA


    The BIBA image was unfortunately short lived. BIBA
    started in 1964 and ended in 1975 due to financial
    debt. Although there have been revivals, nothing
    comes close to the glamorous icon BIBA once was.

    Barbara

    RESOURCES
    1. Beyond BIBA a Portrait of Barbara Hulanicki. Dir. Price
    Louis. Perf. Barbara Hulanicki and Twiggy. November Films,
    2009. Online.
    2. Gorman, Paul. "THE LOOK Adventures in Rock and Pop
    Fashion:: Goodbye Biba & Amen." ::: THE LOOK Adventures in Rock and Pop Fashion :::. 30 May 2008. Web.
    14 Apr. 2011. <http://rockpopfashion.com/blog/?p=63>.
    3. Pari. Biba Collection - 60's Vintage Fashion. Nov. 2001.
    Web. 12 Apr. 2011. <http://www.bibacollection.co.uk/>.

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