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    Henri Claude

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    1) The document discusses plans for a new men's cosmetics brand called Henri-Claude, including a new name, slogan, and target age group of 18-30 years old. 2) The slogan would be translated to "The best for men" in Spanish, English, and French for Latin American, US, and French markets. 3) The price of the new product will be $20 and two potential manufacturing locations identified are China and Mexico, with China's Shenzhen or Mexico's manufacturing industry cited as suitable options. 4) Brad Pitt is proposed as a potential celebrity ambassador for the new product line.

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    Henri Claude

    Uploaded by

    api-327294119
    615 views7 pages
    1) The document discusses plans for a new men's cosmetics brand called Henri-Claude, including a new name, slogan, and target age group of 18-30 years old. 2) The slogan would be translated to "The best for men" in Spanish, English, and French for Latin American, US, and French markets. 3) The price of the new product will be $20 and two potential manufacturing locations identified are China and Mexico, with China's Shenzhen or Mexico's manufacturing industry cited as suitable options. 4) Brad Pitt is proposed as a potential celebrity ambassador for the new product line.

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    1) The document discusses plans for a new men's cosmetics brand called Henri-Claude, including a new name, slogan, and target age group of 18-30 years old. 2) The slogan would be translated to "The best for men" in Spanish, English, and French for Latin American, US, and French markets. 3) The price of the new product will be $20 and two potential manufacturing locations identified are China and Mexico, with China's Shenzhen or Mexico's manufacturing industry cited as suitable options. 4) Brad Pitt is proposed as a potential celebrity ambassador for the new product line.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    615 views7 pages

    Henri Claude

    Uploaded by

    api-327294119
    1) The document discusses plans for a new men's cosmetics brand called Henri-Claude, including a new name, slogan, and target age group of 18-30 years old. 2) The slogan would be translated to "The best for men" in Spanish, English, and French for Latin American, US, and French markets. 3) The price of the new product will be $20 and two potential manufacturing locations identified are China and Mexico, with China's Shenzhen or Mexico's manufacturing industry cited as suitable options. 4) Brad Pitt is proposed as a potential celebrity ambassador for the new product line.

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    © All Rights Reserved
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    of 7

    HENRI-CLAUDE

    COSMETICS
    Creating a global brand.

    NEW NAME SLOGAN AGE GROUP


    physique surround
    The best for men
    to 18-30 range.

    CATALOGUES PRESENTATION

    (IF FOR LATIN

    AMERICAN
    COUNTRIES, WHAT WOULD BE THE SLOGAN TRANSLATION?)

    perfume para hombres Mxico (spanish)


    Men's perfume EUA (English)
    parfum pour homme France(french)
    profumo per gli uomini Italia (italian)

    NEW
    CONTAINER
    IMAGE PRICE
    The Price will
    be:
    $20

    MANUFACTURER
    INFORMATION AND GIVE
    REASONS WHY IS SUITABLE.
    The two countries we found suitable are: China and
    Mexico. By the date we decide for action the three
    countries will be examined and we will choose one.
    CHINA:
    Shenzen, which is locatedbetween Guangzhou and Hong
    Kong, isa largemanufacturing center that has sprung up
    quickly.
    Incorporating the success of its neighbors, it is ranked
    fourth in China for industrial output. It has been
    manufacturing higher technology products than
    Guangzhou in general,with several of its own successful
    companies.

    MXICO
    In the last 15 years, approximately $14 billion in
    investments have been made to make production
    stronger and more efficient.

    PRODUCT
    AMBASSADOR

    Brad Pitt

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