BEN AND

JERRYS
CARLOS PAREDES AND ANDREA
MULLER

It manufactures: ice cream, frozen yogurt, and sorbet.

Founded in 1978 in Burlington, Vermont, United
States.
headquarters: South Burlington, Vermont, with its main
factory in Waterbury, Vermont.

On May 5, 1978, with a $12,000 investment, the two

business partners opened an ice cream parlor in a
renovated gas station in downtown Burlington, Vermont.

MISION
IN PRODUCTS:
Finest quality, using natural ingredients and promoting business
practices that respect the Earth and the Environment.
IN ECONOMICS:
To operate in a sustainable financial basis of profitable growth,
increasing value and expanding opportunities for growth for our
employees.
IN SOCIETY:
Recognize the central role that business plays in society by initiating
innovative ways to improve the quality of life locally, nationally and
internationally.

VISION
MAKING THE BEST POSSIBLE ICE CREAM, IN THE NICEST
POSSIBLE WAY.

QUESTIONS
How important is it for a company to have a basic
philosophy, or basic idea of its purpose and way of doing
business?
Because you have a main idea about the destination your
company is directed, you have a way of thinking and
philosophy that will take you to achieve your goals as a
business.

If you had your own company, what would your basic

philosophy be?
It would be "Respect your decisions and stick to them,
unless something better works."

If you had your own company, what would you do in

order to work smart?
Create an "idea workshop" where they will be thinking in
new ideas to improve the business.
Also creating system structures to reduce workers time
but improving the productivity.