PRESENTED BY

PRATIKSHA PAL
SUBJECT(E-COMMERCE & DIGITAL MARKETING)

ABOUT BLUE OCEAN

STRATEGY
Developed by: W. Chan Kim and Rene Mauborgne.
They observed that companies tend to engage in
head-to-head competition in search of sustained
profitable growth.
Yet in todays overcrowded industries competing
head-on results in nothing but a bloody red ocean
of rivals fighting over a shrinking profit pool.
Lasting success increasingly comes, not from
battling competitors, but from creating blue
oceans of untapped new market spaces ripe for
growth.

KEY POINTS

Its grounded in data.

It pursues differentiation and low cost.
It creates uncontested market space.
t empowers you through tools and frameworks.
It provides a step-by-step process.
It maximizes opportunity while minimizing risk.
It builds execution into strategy
It shows you how to create a win-win outcome.

BLUE OCEAN
STRATEGY
ExampleBALAJI
WAFERS

ABOUT BALAJI Pvt.ltd

Balaji, based in Rajkot, Gujarat, India,
manufactures and distributes potato chips and
other grain- based bagged snacks in flavours.
Started as a micro business it has evolved into
a Rs 4000 crore company Revenue
Generated 1000 cr.
Key People: Bhikhubhai, Chandubhai &
Kanubhai Virani

PRODUCT LINE
WAFERS

NAMKEENS

Aloo-Sev
Chana-Dal
Chataka-Pataka-Masala
Farali-Chevdo
Gathiya
Khatta-Mitha-Mix
Mung-Dal
Ratlamisev
Shing-Bhujia
Chataka-Pataka-Tomato
Tikha-Mitha-Mix

Plain-Wafers
Chat-Chaska-Wafers
Kela-Mari-Wafers
Masala-Wafers
More-Wafers
Simply-Salted-Wafers
Kela-Masal-Wafer
Tomato-Wafers
Pizzy

STRATEGY
This simple mantra rocked and changed the
definition of chip world. Winning the heartby
quality and great taste and distributing
sufficient dealer margin is a winning strategy
of Balaji Group.
Its 'Value for money' strategy enables even a
kid to buy fresh & healthy food in small prices.
Indeed in a neck to neck competition ear one
must implement new ideas and balaji group
has developed the think tank who continuously
update strategy in the right direction.

COMPARISON
LAYS

BALAJI

Lays from PepsiCo and

Parle are the main
competitors of Balaji (Plain
salted Category).
Both are targeting Family
and Children.
Huge difference in
quantity for lays.
Parle has failed to grab
the market of salt category
for test preferences.

Balajis NPD in same

category Balaji has
lunched Masti wafers,
Banana Wafers,
CreamOnion to
compete with Lays
and Parle