COVER PAGE

Place The Title of

Your Ebook Here

REPLACE WITH IMAGE

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TABLE OF CONTENTS:

Designing in PowerPoint..
4

Adding Your Brand Colors ..

7
Writing Effective Ebook Copy
..11
Optimizing Ebooks for Lead
Generation & Promotion.
....14
Tracking Your Ebooks Success .
..18

CHAPTER 1:
Designing in PowerPoint

VISUAL HERE

Creating a title page for each

chapter helps separate your topics
and keep your readers engaged.
Placing a visual image that
illustrates the concepts of your
chapter is a great way to start things
off.

// Page 4

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page

EBOOK TITLE

HEADER
Subheader
You can create marketing ebooks in different layout platforms,
such as Adobe InDesign or PhotoShop. But if you dont have
access to these, PowerPoint offers a good alternative for
image-friendly design.
Whether this is your frst time creating an ebook or youre
looking for a fresh way to update your strategy, this template
should give you exactly what youre looking for.

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// Page 5

EBOOK TITLE

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If you start using

a specifc line
style, title color,
or image frame,
stick with it.

Its important to stay consistent with your initial style choice. If you
start using a specifc line style, title color, or image frame, stick with it.
Failing to do so will only create a chaotic experience for your readers
and distract them from the knowledge youre trying to share with
them. By being consistent, your readers photographic memory will
recognize what certain colors and formatting mean from section to
section.
For example, in this template weve been marking all chapter
mentions (chapter 1, chapter 2) with the same color and style. This
lets readers know exactly where they are when consuming your ebook.

// Page 6

CHAPTER 2:
Adding Your Brand Colors

VISUAL HERE

Now you must be thinking ... How do I customize

these templates to ensure they match my brand
colors?
This next section will review some quick tips for
customizing these templates for your business.

// Page 7

EBOOK TITLE

How to Add Colors

As much as we'd love to, we can't create
templates that match the colors of every
brand unless, of course, your website just
happens to match the colors you fnd in
these templates! But if you're like most
marketers (including us), you can customize
the colors by getting the HEX code of the
main colors of your website, and inputting it
into PowerPoint.
A hex code is a 6-character alpha-numerical
code that represents a color. To grab the HEX
codes for your website or blog, simply take a
screenshot of your website or blog, and then
head over to
http://www.imagecolorpicker.com/.
Once there, upload that screenshot by
clicking the Upload your image button.
Then select any point of the uploaded
picture, and immediately see its
corresponding HEX code on the right!

EBOOK TITLE

Once the corresponding HEX code appears,

youll need to transfer that information to
PowerPoint.
Go to Design Colors Create New Theme
Colors. From there youll be taken to a place
that allows you to change the colors in your
color palate to match your brand.

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Now, click any Accent option, and within the dropdown

options select More Colors
From there, make sure youre on the Custom tab. Youll
see the option to input a number for Red, Green, and
Blue. These are your RGB colors that appear in the
HEX code generated on imagecolorpicker.com.
Just add those generated numbers here. Click OK and
voila! That color is now in your palate. Keep going down
the accents until you have all the colors you need.

CHAPTER 3:
Writing Effective Ebook Copy

Pair ch
ap
title pa ter
ge
with re s
le v
images ant
.

Good images are not easy to fnd, and you cant just
steal something from Google Images. However, you
do have other sources of visuals to choose from!
For instance, we have 160 free business themed stock
photos you can download and use freely throughout
your content. You can grab them here:
http://bitly.com/1aWz5J4

// Page 7

EBOOK TITLE

Instead of trying to use

sophisticated language
to convey a point,
write simply and
clearly. Thats the most
effective way of
educating readers and
helping them
understand the new
material youre
providing. This should
also hold true for all
your other marketing
efforts, such as email
marketing, call-toaction creation, and
landing page
production. Clarity
trumps persuasion, as
Dr. Flint McGlaughlin of
MECLABS often likes to
say.

// Page 12

IMAGE CAPTION

EBOOK TITLE

Want to make sure youre keeping your ebook

exciting? Here are some areas to keep in mind:
Use KEYWORDS in the title that emphasize the
value of your offer. Examples include adjectives like
amazing, awesome, or ultimate.
Keep your format CONSISTENT so that you create a
mental model for readers and enhance their
understanding of the material.
When appropriate, make use of formatting, like
bold, italics, and font size changes, to draw peoples
eyes to your most important content.

High
l
tips ight key
w
bulle ith
t po
ints.

// Page 13

CHAPTER 4:
Optimizing Ebooks for
Lead Generation &
Promotion

Make sure youre keeping your ebooks color

scheme consistent. Use your company colors,
and try not to use more than three to fve
colors in your layout.

// Page 14

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out.

EBOOK TITLE

Place calls-to-action throughout your ebook. A call-toaction is a link or visual object that entices the visitor
to click and arrive on a page that will get them further
engaged with your company. For instance, a call-toaction can lead to another offer, your annual
conference, or even a product page.
Think about how you got here
you clicked on a call-to-action in
an email, on a social media
update or somewhere else. To
hyperlink your call-to-action (or
any image or text in your
ebook) to your destination URL,
simply go to Insert Hyperlink.

VISUAL

Insert y
ou
& visua r text
l CTAs
through
o ut
your eb
ook.

Text with a
link to a
landing
page

We even designed 50 customizable calls-to-action

in PowerPoint you can download and use in your
ebooks. You can grab them here:
http://bitly.com/17SMPRP

// Page 15

EBOOK TITLE

Your ebook should be

available on a
landing page on your
site. This is a web
page that describes
your offer and
provides a form with
contact information
that visitors need to
fll out in order to
access your ebook.
For instance, you
went through this
landing page to
access this template.
Once your landing
page is built, think
about ways to
promote your
Plac offer.
fnalized
e

ebo your
ok o
n
a lan
pag ding
e.

// Page 16

LANDING PAGE VISUALIZATION

FORM
DESCRIPTION
OF EBOOK

EBOOK
COVER

EBOOK TITLE

Advertise your new ebook on

your website. Feature a link to
your offers landing page on
your Resources page or even
homepage.
Promote your ebook through
your blog. For instance,
consider publishing an excerpt
of your ebook as a blog post.
Or write a separate blog article
on the same topic as your
ebook and link to it at the end
of your piece to encourage
readers to keep learning.

Feat
ure
scre
en
are g shots if
y
i
step ving step ou
instr
uctio byns .

Send a segmented email to those in your community

who have indicated an interest in receiving offers from
your company.
Leverage paid advertising and co-marketing
partnerships that will help you promote your ebook to a
new audience.
Dont forget to publish social media updates with a link
to your ebook.
// Page 17

CHAPTER 5:
Tracking Your Ebooks
Success
Track l
ea
custom ds &
e rs
emerg
ing
from y
our
ebook
downlo
ads.

Ensure that you have marketing analytics in

place that measure the success of your
ebooks. For instance, having landing page
analytics that give you insights into how many
people downloaded your ebook or knowing
how many of these people converted into
opportunities and customers for your
business.

// Page 18

CALL-TOACTION PAGE
http://bit.ly/Get-A-Demo-ofHS
If youre interested in
improving your lead
generation processes,
request a custom demo of
the HubSpot all-in-one
inbound marketing
software.

Plac
e
yo u r
CTA fnal
here
.