Playa Dorada Beach &

Resort

Playa Dorada Beach & Resort

PD resort was formed in the early 1990s
Consisted of Housing development and Hotel
property with amenities
Development of resort was done in 6 stages

First units were built in 1993

By 2006, 4 stages were completed and sold out
In 2007, 150 villa units were under construction
Final stage of 125 villa units

Main revenue came from the sale of villas

Other Facilities

127-unit oceanfront hotel

An Olympic-size swimming pool
An 18-hole golf course
A marina with 112 boat slips
23 tennis courts
Several food and beverages
facilities

Industry Overview
US lodging industry witnessed remarkable
growth during mid 1990s where operating
margin increased from 25% to 27.3%
Amenities along with lodging attracted
tourism both domestic and internationally
The industry moved out of the effect of
economic downturn by 2003
People bought their second homes with
various amenities and added facilities so
that they dont have to move out of home
Also renting of homes to vacationers became
a common practice

Vacationers @ Playa Dorada

Average length of stay at PD ranged
between 4 to 26 days with a mean of 9.2
days
Average stay
First time visitors 7.1 days
Repeat visitors 11.7 days

Guests engaged in 4.2 activities per day on

an average in PD resort
Main activity
First-time visitors Beach Swimming
Repeat Visitors Golf (29.2%), Tennis (26.6%)

Presently houses 23
courts

Tennis Play
Four hard and four
clay courts were built
in 1993and updated
in 1999
One hard and eight
clay courts were
developed in the year
2000
Six clay courts were
added in January
2004

Pricing Structure
Category

Pricing

Guests

$20 per hour for the first 2 hrs.

$10 for each additional hrs.

Students
(18 and under)

$10 per hour for the first 2 hrs. $5

for each additional hrs.

Tennis Rental

$10 per hour

Ball Machine Rental

(includes court fee)

$70 per hour

Lighted Courts
(for evening play)

$40 per hour

Tennis Plans

(available at all times except

during March and April)
4-day Plan $130
7-day Plan $230

Recommendation
2 Hard Courts to
Clay Court
Conversion in
staggered
manner
Har-Tru

Microsoft Office
Excel Worksheet

Court

Beach
Tennis
3 Dunlop
Fort Clay
Courts

Increased
per court/
per hour
charges

New
Courts

Differential
Pricing

Pricing
Modulation
with
extended
evening
hours per
day

ClayT
ch
Cour

Recommendation (contd.)