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com

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om
 Tata
Indicom
Suno Dil ki
Awaaz

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 Company Profile
• Established in 1996, Tata Teleservices is
a subsidiary of Tata Sons
• Tata Teleservices was the first to launch
CDMA mobile services in India
• Uses the latest CDMA 3G1X technology
for its wireless network
• Received the license from the DoT to
launch GSM services as well.

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om
• The company recorded revenues of
INR14,069.8 million during year ended
march 2007
• Operates in more than 3000 towns
• Customer base of over 12 million.
• Entered into an agreement with Japanese
telecom major NTT DOCOMO which
acquired a 26% stake of this company
for USD 2.7 billion.

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• Services provided by company are:
• Basic telecommunication services
• Cellular services
• Internet telephony services
• Broadband data network access and
application services
• Media and Entertainment Services:
Satellite TV

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 Subsystems of Tata Indicom
Tata Indicom

Product
Finance
Team

Human Network
Resources Team

Revenue
Marketing
Assurance
Team
Team

Customer
care
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TPS & MIS

Managers

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 Subsystems of Tata Indicom
Tata Indicom

Product
Finance
Team

Human Network
Resources Team

Revenue
Marketing
Assurance
Team
Team

Customer
care

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Product Team

Product
Designing &
Engineering

Tariff Designing

Approval by
Finance team

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 Revenue Generation Process

Messages Marketi
Customer
ng

Sale Produ
s ct
Order Plans
Feedba
ck

Sales

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 Input Output Model Of Telecom
Sector

Requisition for a
Service
particular Communication
(Network)
Frequency

PROCESSIN
INPUT OUTPUT
G

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 Organizational
Hierarchy
CEO

DIRECTOR DIRECTOR

FINANC MARKETI
E HEAD NG HEAD

HR
HEAD
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 Chairman

Board Of Directors

VP -
VP - Network
VP - HR
Finance Team

VP VP - Product
Marketing Team

Manager- Manager - Manager-

Finance HR Network Team

Manager- Manager-
Marketing Product Team

Executive Executive Executive Executive Executive

s s s s s
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Type of Information Processing Information Users
System Inputs Outputs

TPS Transactions; Sorting; Detailed reports; Operations

Events Listing; Lists Personnel;
Merging; Supervisors
Updating

MIS Summary Low-level Summary and Middle

transaction data; Analysis exception managers
high volume reports
data

DSS Analytic models Interactive; Special reports; Senior

and simulations; decision analysis; managers
data analysis Analysis responses to
tools queries

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 Role Of MIS in Telecom Sector

Contribution to an improvement in the quality of

Information flow.

Crucial role in Corporate Strategy & Strategic Planning.

Marketing & Customer profiling

Marketing & Customer Profiling.

Customer profitability analysis using call volume Analysis.

NORA Technology.

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 Thank you

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