What is the

E-Business
Internet
good for?

Is the process of doing business electronically or on

the Internet.

What
is
E-business?

E-Commerce
Means conducting transactions or other commerce
related activities electronically or on the internet.
Considered as the subset of e-business.
Refers to business transactions that use electronic
tools to generate revenue or exchange of currency
in some way.

Selling

E-business
Activities

Shopping
Payments

Banking

ING
Sales transactions are completed with
Internet-based tools

shoppin
g
Customers purchase products online,
often through a Web Site.

Payments
Payment for services is made with Webbased tools such as Paypal.com.

Banking
Standard banking activities, such as money
management and account transfer, are
performed through a secure Web site.

E-business can involve everything

from electronic purchasing to
processing, from digital
communications with vendors and
other business partners to customer
service activities conducted online.

B2B- Business to Business

E-business
Relationship

B2C- Business to Customer

B2P-Business to Peer
P2P- Peer to Peer

B2B
simply businessto-business
commercial
transactions that
are conducted
online.

B2C
is business or transactions conducted
directly between a company and consumers
who are the end-users of its products or
services.

B2P
Business to peer, a more closed, private
transactional relationship with a select
group of customers.

P2P
Which includes transactions between
individuals, such as auctions in eBay.

Email

E-business
Tools

Web sites
Message Boards
Online Ads
Online Catalogs

E-mail
Method of instantaneous method of
communication allows for
correspondence with individuals and
larger groups through mass e-mails,
mailing lists, and e-newsletters.

Web sites
These may come in variety of forms,
including corporate Web sites,
online communities, also referred to
as posting boards.

Message Board
Online user forums create and solidify
online communities, also referred to as
posting boards.

Online Ads
Ads may be Web-based or delivered
via e-mail and can contain graphics or
consist of text only.

Online Catalogs
This type of Web site uses a shopping
cart to facilitate secure online
purchase.

Part of making the right decisions

about integrating e-business into
your business is first
understanding-at least on a cursory
level-how the technologies work.

Birth of the Internet

not intended for business!

intended for government

and military communication

How the Internet began?

1960- Defence Advance Research
Project Agency (DARPA)

They wanted to develop a system of

communications that could withstand any
disaster-even a nuclear war.

1960- Defence Advance Research

Project Agency (DARPA)
They wanted to develop a system of
communications that could withstand any
disaster-even a nuclear war.

The system had to consist of loose,

independent network of computers with
pathways for sending communications
data in packets.

ARPANET
- Original name of the network.

Computers making up the network were

first called as nodes and were later
known as servers.

Communicating with others

1970s - email was introduced.
CompuServe- became the first dialup service to offer
connectivity, email and other online services to
members of the public.
Prodigy and America Online on the scene alongside
more homegrown bulletin board systems (BBSs) such
as The WELL and EchoNYC.

1980

CompuServe pioneered a tool for facilitating

online.

Military portion of ARPANET separated from public

parts.

The Web and the Internet

World Wide Web
A part of the internet.
Not the entire internet.
FTP
Manage the storing, uploading and
downloading of files also reside on the
internet.
Internet
-the correct way to refer to the entire network
Web
-refers specifically to the multimedia portion of
the Internet.

E-mail and the Web

Email-has proven to be the mainstay of
Internet communications

Opening the Floodgates

Early 1990s- commercial online services like
CompuServe, Prodigy and American Online
began to reach out.
Commercial online services began to provide
more access to the Internet at large, and the
floodgates opened.

Where have the Commercial

Online Services Gone?
Early 1990s
CompuServe(CIS),Prodigy and American
Online(AOL)- three largest bulletin board Systems.
CompuServe(CIS)- service for techies
Prodigy- general consumer service.
AOL- owns CompuServe
-now an internet service provider (ISP).

The Wild, Wild

Web

Tim Berners-Lee- programmer at CERN, the

European Organization for Nuclear Research,

Hypertext Markup Language(HTML)- was

used on the world wide web as a way to
link text documents together with crossreferencing hyperlinks.

The Webs
Purpose

To researchs share and update

information.
Berners-Lee founded the World Wide Web
Consortium, also known as W3C
Create and set standards to help maintain
quality of the internet and the web.

Early Web Sites

Began simply as files on a Web server
connected together with hyperlinks
using HTML.
Can take form of a blog or contain audio
and digital video.

Big Business and the

Internet
With the creation of the web within
the Internet environment, companies
began to take note.
Companies began exploring this new medium
in which information could be shared
anywhere anytime.

The start of E-business

Web is a potential new place
Earliest tools of E-business was
Corporate Web sites.

Ads began appearing in the form of

banners across the tops of Web sites
linking back to the advertisers sites.
Internet and web teemed with advertising.
E-mail became fair game to companies that
wanted to get their commercial messages
across to the public.

Selling on the
Web

Facilitation online transactions became

a priority
Programmers had come up with first online

shopping-cart system

Problems!!!!
Online orders could not be fulfilled
because items were sold out by mail
order or vice versa.
SECURITY!

The Reality of Ebusiness

E-business was not an early goal of the

Internet.
There are good ways to market, advertise,
and sell online, and there are bad ways.

The Reality of Ebusiness

E-business was not an early goal of the

Internet.
There are good ways to market, advertise,
and sell online, and there are bad ways.

 Understanding the origins of the

Internet and Web can help you
appreciate the spirit that built
them.

Who is Online Anyway?

According to research firm IDC, in 1995
there were 16 million Internet users.
October 2006, Internet World Stats placed
the Internet population at over 1 billion.

White, NonHispanic

Understanding
who is online
and how they
use the internet
can help you
better target
your audience.

91% of people with household incomes over $75,000 and an

education level of college or higher are Internet users.
October 2006, Internet World Stats placed the Internet
population at over 1 billion.

PewInternet.org

National Statistics
Office

Internet
LiveStats.com

What really works

online?
Understanding some of the basic ways
to do business on the Internet and
Web can help you strategize your ebusiness efforts.
Know your options!

E-business Activities
Size of your
business

Benefit of Internet
these days

Size of your
customer base

Your budget

Building and maintaining a basic

Web site presence
Conducting business with clients and
vendors via e-mail and the Web

Building and leveraging online

communities

Providing online customer service

Selling products or service online

Engaging in e-mail marketing campaigns

Effective Ebusiness

Success is in the
eye of the
beholder!

Clear, succinct, and easy to

understand
Nonivasive and respectful
of the privacy of others

Benefit of Internet
these days

Repetitive without being

annoying
Focused more on building
relationships than triggering onetime actions

Integrated appropriately and

thoughtfully into the online medium