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    Framework For Segment Attractiveness - Super Premium

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    Pulkit Aggarwal
    The document outlines a framework for analyzing the attractiveness of different market segments. It evaluates segments based on their market prospects, competitive intensity, and the company's position. Market prospects are determined by factors like market size, growth, and potential. Competitive intensity depends on the number of competitors and ease of entry. The company's position relates to customer access and familiarity. Matrices are used to assess each segment's attractiveness based on these factors and determine an appropriate market strategy.

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    Framework For Segment Attractiveness - Super Premium

    Uploaded by

    Pulkit Aggarwal
    1 views7 pages
    The document outlines a framework for analyzing the attractiveness of different market segments. It evaluates segments based on their market prospects, competitive intensity, and the company's position. Market prospects are determined by factors like market size, growth, and potential. Competitive intensity depends on the number of competitors and ease of entry. The company's position relates to customer access and familiarity. Matrices are used to assess each segment's attractiveness based on these factors and determine an appropriate market strategy.

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    The document outlines a framework for analyzing the attractiveness of different market segments. It evaluates segments based on their market prospects, competitive intensity, and the company's position. Market prospects are determined by factors like market size, growth, and potential. Competitive intensity depends on the number of competitors and ease of entry. The company's position relates to customer access and familiarity. Matrices are used to assess each segment's attractiveness based on these factors and determine an appropriate market strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    1 views7 pages

    Framework For Segment Attractiveness - Super Premium

    Uploaded by

    Pulkit Aggarwal
    The document outlines a framework for analyzing the attractiveness of different market segments. It evaluates segments based on their market prospects, competitive intensity, and the company's position. Market prospects are determined by factors like market size, growth, and potential. Competitive intensity depends on the number of competitors and ease of entry. The company's position relates to customer access and familiarity. Matrices are used to assess each segment's attractiveness based on these factors and determine an appropriate market strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Framework for Segment Attractiveness Super Premium , Moderate and Value

    Market prospects
    Market size
    By Dollar

    Competitive
    intensity

    By volume

    Number of
    Competitors

    Super premium
    Moderate
    Value

    ess

    Segment Attractiveness
    analysis

    Market growth
    Market Potential

    Companys
    position
    Customer
    Access/Familiarity
    Trade
    Access/Familiarity

    Ease of Entry
    Substitues

    Market Growth Rate

    Market Prospects Matrix


    Hi

    OpportunitySuperAttractive
    Premiu
    m
    Value

    Unattractive

    Moderat
    e

    Mature

    Lo
    Lo

    Market Size

    Hi

    No. of competitors

    Competitive Intensity Matrix


    H
    i

    Moderate

    Super
    Premiu
    m

    Fierce

    Moderat
    e

    Mild

    High

    Value

    Lo
    Hi

    Lo

    Ease of Entry

    Position Assessment Framework


    Hi

    Company Fit

    Disadvantaged

    Super
    Premiu
    m

    Strong

    Moderat
    e

    Low
    Lo

    Lo

    Value

    Moderate

    Customer Access

    Hi

    Market
    Market Strategy
    Strategy Framework
    Framework -- Attractive
    Attractive // Mature
    Mature Markets
    Markets

    Companys Position

    Stron
    g

    MAXIMISE

    DEFEND

    Moderat
    e

    Moderat
    e

    UPGRADE

    Disadvantaged

    LIMIT
    Low
    Fierce

    High

    Moderat
    e

    Competitive Intensity

    Value

    Mild

    Market
    Market Strategy
    Strategy Framework
    Framework -- Opportunity
    Opportunity Markets
    Markets

    Companys Position

    Stron
    g

    GROW
    Moderat
    e

    Disadvantaged

    EXPLORE

    Low
    Fierce

    High

    Moderat
    e

    Competitive Intensity

    Mild

    Market
    Market Strategy
    Strategy -- Unattractive
    Unattractive Markets
    Markets

    Companys Position

    Stron
    g

    LIMIT

    LIMIT

    DE-EMPHASISE

    LIMIT

    Moderat
    e

    Disadvantaged

    Low
    Fierce

    High

    Moderat
    e

    Competitive Intensity

    Mild

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